Cooking with SimplyCook
Complete
This project requires a physical product
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This project requires a physical product
Product(s) will be shipped out to you soon or are on their way. Products received?
Thanks for confirming! We'll let the brand know that you have received their product(s) and are now ready to make their content.
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You have been selected for this project!
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
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You have been selected for this project!
Congratulations, you've been selected for this project! 🎉
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thank you! Your submission has been received!
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Project Summary
Project Name
Cooking with SimplyCook
Brand
AdForce Media
Brand
SimplyCook
Website
https://www.simplycook.com/Compensation for this project
$160
Duration
30-60 seconds
Format
Physical product
Yes
The Brief
Description
Promote SimplyCook’s 4 recipe meal kits with a Free Trial offer (only £1 postage). We're looking for creators who can educate/inspire the audience to cook with SimplyCook. It's a perfect solution for busy people who love homemade meals without the hassle.
TIP: Share your concept idea + share examples of Food&Bev content (e.g. photos/videos)
# Variations
Additional Variations
1
Inspiration
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Ad specs
Story
Square
16:9
4:5
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Product / Service you'll be talking about
SimplyCook is a meal kit service that delivers recipe kits straight to your door. Our kits contain pre-measured ingredients and easy-to-follow recipes that allow you to create delicious, authentic meals in just 20 minutes.
Main Concept
Script/Description of Scenes
Please share your script/storyboard for approval ahead of filming
Objective: Promote SimplyCook’s 4 recipe meal kits with a Free Trial offer (only £1 postage).
Target Audience: Food enthusiasts, busy individuals, and those interested in quick, delicious, home-cooked meals.
Video Structure:
- Start – Within the opening 3 seconds, show a mouth-watering shot of the final meal preparation/cooking (drizzling oil, gravy, etc). Think M&S food adverts! Present a ‘problem’ (example: needing quick meals/eat less takeaway) or an ‘opportunity’ (example: wanting to cook at home for health/financial reasons). Audiences engage well with video intros that include some emotion.
- Middle – Educate/inspire your audience to cook with SimplyCook. Address your opening ‘problem’ or ‘opportunity’ with the solutions offered by SimplyCook (see ‘key messages’).
- Showcase Process: Document the process from unboxing the meal kit to the final plated dish.
- Narrative: include themes of saving money, self-care, and personal finance, without making explicit health claims. For instance, you could suggest that SimplyCook meals are typically healthier, quicker & more cost-effective than takeaways, and highlight the ease and fun of cooking with SimplyCook.
- End – Conclude by encouraging your viewers to get SimplyCook’s free trial (with £1 postage).
Key Messages
- SimplyCook offers easy-to-cook, restaurant-quality meals in just 20 minutes.
- Over 140 easy-to-follow recipes created by expert chefs.
- A perfect solution for busy people who love homemade meals without the hassle.
- Emphasise affordability, convenience, and wellbeing.
- Everything in the box can be recycled.
- Ideal for creating ‘Fakeaways’!
- The boxes easily fit through your letterbox, so you won't need to be home when the box is delivered.
Additional information
Creative Guidelines
- Visual Style: Bright, engaging, and visually appetising.
- Tone: Casual, friendly, and enthusiastic.
- Food: Make the food look delicious as possible!
- Choose foods that most people like (avoid niche recipes that might have a limited appeal).
- Commentate: Talk throughout your video, explaining what you are doing, reacting positively to the SimplyCook meal kit.
Additional Notes
- Air fryers are popular – using one in your video could help your post.
- Avoid making any direct health claims about the meals/Simply Cook.
- The free trial does include a £1 postage fee, please remember to state this.
Desired Outcome: Generate free trial sign-ups (at £1 postage) for SimplyCook’s meal kits.
Product Postage:
- Note down the 4 pots recipe pots you'd be interested showcasing (you'll only need to film one!), found here: https://www.simplycook.com/recipes?voucherCode=arlpvideo3
Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
Create a 2nd, highly attention grabbing hook! Stop the scroll! Twirls provided hooks for ideas are very helpful here.
3rd Variation
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About the client
Name
AdForce Media
Pronunciation
Social Media
Category
About
Brand Guidelines
Tone of voice
Competitors/similar brands
Details on brand
Name
SimplyCook
Website
https://www.simplycook.com/Social Media
Category
Food/Beverage
About
Target Audience: Food enthusiasts, busy individuals, and those interested in quick, delicious, home-cooked meals.
Brand Guidelines
Creative Guidelines • Visual Style: Bright, engaging, and visually appetising. • Tone: Casual, friendly, and enthusiastic. • Food: Make the food look delicious as possible! Think M&S food adverts! • Choose foods that most people like (avoid niche recipes that might have a limited appeal). • Commentate: Talk throughout your video, explaining what you are doing, reacting positively to the SimplyCook meal kit. Additional Notes • Air fryers are popular – using one in your video could help your post. • Avoid making any direct health claims about the meals/Simply Cook. • Engage with your audience post-publishing to create community interactions. • The free trial does include a £1 postage fee, please remember to state this.
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.
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Please note: It may take up to 10 min until your assets are shown here.
Upload more contentYour content was submitted! The Twirl team will cross-check your content and, if ready, deliver it to the brand. The brand may ask for revisions before your project is marked as completed.
Please note: It may take up to 10 min until your assets are shown here.
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