Interflora Autumn Trending Range
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We're looking for aesthetic, lifestyle led UGC to share across our social channels to highlight the contemporary style of the autumn range. Consider filming the unmatched doorstop delivery, unboxing, close up of the flowers and scenes of the bouquet matching your home or fashion aesthetic. You can pretend this has been ordered for you or your partner as a gift, showcasing how special receiving the bouquet made you/them feel and how incredibly hand-crafted it was.
This bouquet is part of our Trending range. New for 2023, it features stunning bouquets that celebrate the latest styles and trends in the world of flowers. Autumn blooms perfectly crafted into a stylish, modern bouquet.
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https://www.interflora.co.uk/product/trending-autumn-bouquet-atrhtu1es?queryId=0fa2782a834b07d678f767e42ab0a286&indexName=prd_product_uk&category=interflora-flowers-autumn-uk This bouquet is part of our Trending range. New for 2023, it features stunning bouquets that celebrate the latest styles and trends in the world of flowers. Autumn blooms perfectly crafted into a stylish, modern bouquet.
Please create a script/storyboard that is natural and authentic to you! Refer to the Inspo Links for inspiration.
Start with an engaging hook and end with a clear CTA.
Visual guide:
Please film in daylight or good lightning, film the variety of flowers, the handwritten message card, mention what you love about the bouquet, it could be: the difference in flowers, how it comes presented, the doorstep delivery etc.
Please send your script/storyboard to rachel@usetwirl.com ahead of filming for approval. Feel free to reach out if you would like advice or suggestions, too.
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
- No blurry footage, not being able to see the product or you clearly
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Hello, we’re Interflora, a community of local artisan florists crafting beautiful blooms and delivering gorgeous gifts across the UK and internationally.
We’re experts not just in blooms, but emotions – creating those special moments of connection that bring people together, no matter the distance.
All our bouquets are handcrafted by skilled florists all over the UK. No production lines. No factories. When you hit order, that order zooms to someone who puts love, care and skill into a one-off creation for your special someone.
We're a community of 900 independent businesses on British highstreets, when you send a bouquet or gift with us, you’re supporting one of them. Long live local!
The person you’re sending to is a one-off, so shouldn’t their gift be too? That’s why each of our bouquets is bespoke, made just for them and the occasion – and you can even send special requests to their florist, to make their blooms even more personal.
Bloom & Wild, Serenata Flowers, M&S Flowers, Freddie's Flowers, Moonpig
Passionate. Warm. Confident.
We LOVE creating special moments for people, and that passion and enthusiasm shines through in all we do – including our voice and writing. That means we are unabashed when it comes to describing the amazing qualities of flowers, and the impact they have on people.
We don’t just deliver flowers and disappear, we’re involved in people’s lives and communities and often the major moments in their lives. So when we talk or write we’re friendly and familiar. We’re never corporate, we use everyday, conversational language and we’re not afraid of jokes or idioms.
We’ve been doing this a long time so when it comes to helping people share their emotions, we know what we’re doing – and it shows. When we write we sound confident and assured. We’re not afraid to make bold statements or offer our opinion when it’s needed.
Bloom & Wild, Serenata Flowers, M&S Flowers, Freddie's Flowers, Moonpig
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