Halloween Makeup Prep
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We'd like a make-up prep video with our #1 primer the Lait-Crème Concentré for Halloween Makeup. We'd like the creator to show how they keep their skin hydrated with heavy halloween make up.
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Hook: This Halloween season...don't let your skin become the real horror.
Unlike vampires, my skin is staying hydrated this Halloween season, thanks to Embryolisse.
Script: More of an explainer type of video, showing a mix of speaking direct to camera and b-roll footage of the product with a voice over, talking through the key USPs of the product.
The Lait-Crème Concentré key USPs:
- Ideal make-up base
- - Skin is well-moisturized, nourished and comfortable, so the make-up lasts longer
- 24 hour miracle cream
- Recommended and used by professional make-up artists
- Universal & essential skincare/ “Must-have” TikTok product
- Best-seller since 1950.
Please include a visual comparison, depicting how bad the makeup will look without it, or how itchy the creators skin will feel afterwards without it. This then cuts to scenes showing the positive reaction.
CTA: Get Spooky and Stay Hydrated! Shop Lait-Crème Concentré now on our TikTok Shop.
Links:
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
- No blurry footage, not being able to see the product or you clearly
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CELEBRATING BEAUTY THE FRENCH WAY: CHIC, EASY, NATURAL, PROVIDING HIGH TOLERANCE AND EFFICACY TO ALL SKIN TYPES
Ever since Embryolisse was created by a dermatologist in 1950, it has demonstrated a unique savoir-faire in minimalist formulation based on the knowledge of the skin’s essential needs: hydration, nutrition and protection.
Embryolisse is a family-run laboratory that designs and manufactures all its products in France, with a rigorous selection of the best natural active ingredients, in eco-designed packaging (historical choice of aluminum, infinitely recyclable).
With its multi-functional products, Embryolisse has always simplified beauty to make it more effective, practical and accessible with a comprehensive selection of products, from skincare to beauty with its Artist Secret range.
Today, the performance and reliability of our products are universally acclaimed by pharmacists and make-up artists all around the world.
Caudalie, Avene, Nuxe, Cerave, Dermatologica
Casual
Caudalie, Avene, Nuxe, Cerave, Dermatologica
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