Daily UV Glow Notes App
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
Classic floating head in front of a notes app listicle.
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Please start with a simple but effective hook, along the lines of: "As a self proclaimed skincare ecpert, here's why I love Garnier Daily UV Glow" or "Reasons I Love the Daily UV Glow".
Creator explains all the reasons why they love the product; the background being a Notes page. They speak directly to their audience like a trusted educator (wearing headphones/speaking into a mic), display the product package, and demonstrate some of the texture on their hand at some point as well.
Overall, the tone should feel very conversational It should not come off as sales-y so please avoid taking lines directly from the website and saying them word for word; ad-lib and bring in your own flare! For example: "Up to 24 hours of Hydration" could be changed to something more like "leaves my skin feeling super hydrated" or even a simple "really moisturising" when you actually say it.
Notes app:
Reasons I love the daily UV Glow
- Super high SPF50+ protection
- lightweight formula -> absorbs quickly, and not greasy or sticky
- No white cast -> super easy to absorb and doesn't leave any white cast on my skin
- Vit C -> makes skin look so much brighter
- I can use it as a moisturiser -> streamlines morning routine
- Not complicated forumla -> good for sensitive skin
Notes listed here are a reference of points to hit, but talent should write their own with a personal and relatable touch. Shouldn’t come across as sales, but written in a way they’d actually recommend the product to friends.
Please avoid using any traditional CTA's that sound extremely sales driven and inauthentic, such as "go get yours today", etc... keep up the tone of conversational and fun!
Please do not wear any branded clothing and avoid excessive jewellery.
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
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Please refer to project briefs
Please refer to project briefs for individual TOV notes, as each client and project may be different
Please refer to project briefs
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