TikTok In-App Video Reply Feature
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
The Brief
We would like you mimic the "Video reply" feature on TikTok, you may need to edit this so it looks convincing as the TikTok ones. The idea here is that a person has left comments on a video of yours and your replying to their questions about Fussy. The style is chatty Q&A.
Note: If selected you will need to provide a script on how you'll film this/ what you plan on saying that needs to be signed off by Fussy.
Note: Please show the product within the first 5 seconds of the video as having this upfront performs well
Note: For the 9x16 (Portrait version). We will be using this dimension on TikTok, so please make sure overlays and key messages for the 9x16 version are not cut of by TikTok's UI or Ad caption space. Creators will need to consider the safety zones. See resources HERE (https://ads.tiktok.com/help/article/tiktok-auction-in-feed-ads?lang=en ) & TikToks video editor where you can see how it looks in situ HERE (https://ads.tiktok.com/toolbox/preview/#/ )
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You'll be using Fussy Natural Deodorant. Once selected, please provide your address so this can be sent over to you.
Hook 1 - Video Reply Comment - "Does this actually work?"
For the opening hook, imagine you've received the following question on your TikTok, and you're replying to it. Counter their question, and state how well you've found Fussy to use i.e. you've used it on a packed tube and not got BO anxiety when holding to the railing. Please then talk about our 3x UPSs (see below).
BODY
In the video you also need to communicate the following three messages: (please create a script and share it for approval before filming)
- 24hr Protection backed by science. We use a neutralising probiotic formula that eats sweat for breakfast
- Easy To Refill. Show how easy it is to refill Fussy with our plastic-free refills delivered straight to your armpits.
- Natural Ingredients. No aluminium and parabens. 100% vegan and cruelty free.
Please communicate the above key messages in your content.
Great with trending content/ high energy/ funny. Also good at editing content to a high level
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
SUBMITTING FORMATS
- for your first submission, please deliver the 9x16 format with and without captions
- After any revisions and sign off, please deliver all other formats requested by the brief. This can easily be done via CapCut so you do not need to film or edit multiple times. If you need support, reach out to us!
Hook 2 - Video Reply Comment - "Whats the difference between Fussy Vs a regular deodorant"
For the opening hook, imagine you've received the following question on your TikTok and your replying to it. Answer it by first talking about how anti-perspirants have aluminium which block your pores, give you yellow stains, and can cause irritation (act disgusted at this). Then transition into talking about Fussy, how it's made from natural ingredients that keep your skin moisturised and fresh i.e. Shea Butter & Coconut Oil, and how we use a probiotic to target the bad odour in your sweat, along with tapioca to absorb moisture.
Hook 3 - Video Reply Comment - "natural deos don't work for me, how does Fussy work differently"
For the opening hook, imagine you've received the following question on your TikTok. State how you've tried loads of different natural deodorants (avoid stating Wild), keep it as generic as possible. Mention how those didn't keep you smelling fresh and you find the quality of the product was poor. Then transition into Fussy stating how it's easy to use, effective at comabting your BO. Please then talk about our 3x USPs (see below).
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We are Fussy... about everything in our mission to banish single-use plastic from your bathroom with natural personal care products that are simple, effective and beautifully designed.
As seen on Dragons' Den, our award-winning design features a durable outer case made with recycled plastic. And home compostable refills made from waste sugarcane which once done with will just decompose in your garden or the bin.
But as we all know it’s what’s on the inside that counts and we’ve been extra Fussy with this. Backed by science with only premium natural ingredients, our formula contains an odour-neutralising probiotic that literally eats sweat for breakfast. So now you can say no to BO and yes to saving the planet.
What’s more we’re vegan, free from aluminium and parabens and of course we only ever test on smelly people, never animals. To get started, simply choose a case and from one of our beautifully refined scents that you'll want to sniff on repeat.
We truly believe that by being Fussy and elevating the everyday products we have all come to know and love, we can create a better smelling planet for everybody.
Power to your pits!
Wild/ AKT/ Mainstream antiperspirants
Please check our UGC Brand Guideline deck here: https://docs.google.com/presentation/d/1hF5geMeLaYADzFIZOXgnR1n0b7uNqUU9I9__XHVdHbw/edit?usp=sharing
Wild/ AKT/ Mainstream antiperspirants
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