Italian Direct to Camera Testimonial Ad for Photobook Brand Popsa - Female Creator - Open Brief
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
The edit will position a Popsa Photobook as the solution to all the photos you don’t do anything with that are sat on your phone in the form of a D2C user testimonial.
All these shots will require direct to camera speaking whilst holding and presenting your Photobook to camera. The brief will be open and we will love to hear concepts and ideas that you feel will work in your local market
Raw footage may be requested for this project, so please bear that in mind.
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We would like you to use the product that you already have produced with us previously
https://docs.google.com/presentation/d/1hQnNwu2X69rdd40at1NZagZ9brtwVMzC6eT71-NgFXE/edit?usp=sharing
Here are some content ideas and key messages to get you started:
Why you love Popsa
Show your favourite elements of the photo book, the book creation process and Popsa in general
Make it in moments, no experience needed, intuitive and easy to use app
Ready to print, curated for you, make it in moments, no experience needed
Create the ultimate keepsake
Upload photos straight from your phone
See your book before you purchase
No wrapping required / treasure your book in a beautiful presentation box
Why you created this photo book
Encourage viewers to get involved, ask a question
Please note these are all suggestions for inspiration, we would love to
hear your opinion in a natural way.
Please run your concept by our team ahead of shooting to avoid potential edits and reshoots.
Along with submitting the final edit and raw edit, you may be asked the share the raw footage so we can add our branding.
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
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Popsa is an award winning app that makes it quick and easy to print your most cherished memories. We know most people don’t have the time, or patience to design beautiful photobooks, which is why our app – with its clever behind-the-scenes tech – does the hard work for you. Before Popsa, it took on average two hours to make a photobook. And now? Our super speedy app has cut that average down to just five minutes. Design like a professional with automatic layouts, customise effortlessly with text and colour, & see your designs before you buy with our clever 3D preview. Popsa’s marketing is all about authentic stories, told by real people. When it comes to selling our product we believe in the power of a real person, telling their unique story, through their own photos. We want to encourage people to reflect and process life through photos. On a deeper level, you’re processing what you’ve done and where you’ve been – strengthening your sense of self and your relationships with others.
Our direct competitors are brands such as Chatbooks & Snapfish (US), Photobox (UK), Cheerz & Lalalab (FR) but we don't explicitly want to focus on the printing industry in terms of inspiration/competition. Long term we want to try and inspire people to see the value of the photos they have on their phones, not just winning customers from other printing brands.
Casual and authentic. The content shouldn't feel over the top or too salesy. It should feel as if we are seeing a real person endorse Popsa.
Our direct competitors are brands such as Chatbooks & Snapfish (US), Photobox (UK), Cheerz & Lalalab (FR) but we don't explicitly want to focus on the printing industry in terms of inspiration/competition. Long term we want to try and inspire people to see the value of the photos they have on their phones, not just winning customers from other printing brands.
Your content
Your uploads
Your content was submitted! The Twirl team will cross-check your content and, if ready, deliver it to the brand. The brand may ask for revisions before your project is marked as completed.
Please note: It may take up to 10 min until your assets are shown here.