Sleep Number Project #1
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‍
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
Speak to the benefits of living a balanced lifestyle with a healthy sleep schedule
Focus on temperature is one of the top sleep issues for consumers.
All Sleep Number smart beds have temperature benefits—from the affordable C-series all the way up the line to Climate360, which allows smart sleepers to sleep up to 13 degrees cooler or warmer on either side.
Open to any and all concepts at this point! We'd prefer for the creators not to do store visits, as those require a heavier lift. Product reviews (especially if the creator has one or any of our products), green screen, reactions, you name it - we're open to it! Our main focus is 1. smart beds and 2. bedding or pillow products.
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Sleep Number is a wellness technology company. We are guided by our purpose to improve the health and well-being of society through higher-quality sleep; to date, our innovations have improved over 14.5 million lives. Our wellness technology platform helps solve sleep problems, whether it’s providing individualized temperature control for each sleeper through our Climate360® smart bed or applying our 21 billion hours of longitudinal sleep data and expertise to research with global institutions.Our smart bed ecosystem drives best-in-class engagement through dynamic, adjustable, and effortless sleep with personalized digital sleep and health insights; our millions of smart sleepers are loyal brand advocates. And our nearly 5,000 mission-driven team members passionately innovate to drive value creation through our vertically integrated business model, including our exclusive direct-to-consumer selling in 670 stores and online.
Comfort is the #1 reason why someone is looking for a new mattress, and we know we have the BEST solution –our adjustable firmness. Our competitors talk about adjustability, but it’s specific to their bases. Our smart beds are unique with the adjustable firmness within the mattress, on both sides. Our differentiated feature, adjustable firmness, is ownable only to us, Sleep Number. The outcome is the ideal level of comfort. The proof is that 94% of Sleep Number smart bed sleepers report better sleep quality vs a non-smart bed.TEMPERATURE BENEFITSWe know that temperature is one of the top sleep issues for consumers. 80% of couples sleep too hot or too cold. We’ve seen an uptick in temperature-related messaging in our industry. Our differentiator: Now ALL Sleep Number smart beds have temperature benefits—from our affordable c-series all the way up the line to Climate360, which allows smart sleepers to sleep up to 13 degrees cooler or warmer on either side.
Primary Messaging (Examples):
“Sleep is so important, especially when you lead an active lifestyle.”
“All Sleep Number smart beds have temperature benefits.”
Optional hook (example): “It’s cool to think of my heroes using the same products as me.”
Product reviews (especially if the creator has one or any of our products), green screen, reactions, you name it - we're open to it! Our main focus is 1. smart beds and 2. bedding or pillow products.
Please include lifestyle clips of you being active (e.g. going gym, running outdoors)
we are looking for him to build out a 15-30 second video about how he leads an active lifestyle and what allows his body to do this demanding work, is his sleep number temperature controlled smart bed. from there, he can make the video as he pleases! it just needs to be centered around the main idea of "The Everyday Athlete". The 3 examples of messaging that we provided are there for guidance to show him the main points that need to be hit. which is how important sleep is when you lead an active lifestyle, the temperature benefits (maybe when he is sore, making the bed warmer helps release the muscle tension he feels, etc.), as well as referencing how cool it is that he sleeps on the same bed as his NFL heroes. this video can be done truly however he feels he can best get across this concept! whether that means starting in the gym talking about his active lifestyle, then cutting to him at home, etc., the world is his oyster! he is also totally free to use green screen if he feels like it would help get the main message across! whether that be scrolling through reviews, through product benefits on the site, he really has total creative control on how he best thinks he can build this everyday athlete concept out.
no product included, please show via green screen!
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