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Project Summary

Project Name
Tiktok Trend talking sticker featuring Embryolisse Lait Creme Concentre
Brand
Embryolisse USA
Brand
Website
Compensation for this project
$120
Duration
30-60 seconds
Format
Physical product
Yes

The Brief

Description

Create an engaging user-generated content (UGC) video that leverages the TikTok trend of using the content creator as a moving and talking sticker, integrating Embryolisse Lait-Crème Concentré into the background scene.

# Variations
Additional Variations
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

Lait- Crème Concentré:

Description:

  • • Best seller since 1950. The ideal moisturizing care in all circumstances
  • • Make-up base to moisturize and protect, beauty mask and even cleanser and make-up remover. It is also a soothing after-sun product and aftershave care. As a result: the skin is suppler, more elastic, smoother, plumper, and very soft. 

Key Features: 

  • • Multi-purpose: It’s a 6-in-1 product. 
  • • Versatile: Suitable for all skin types, including sensitive skin
  • • Nourishing: Enriched with shea butter, aloe vera and other natural ingredients to soothe and replenish the skin
  • Benefits:
  • • Hydrates and softens the skin, leaving it smooth and supple.
  • • Creates a smooth canvas for makeup application, extending its wear and enhancing its appearance.
  • • Gently removes makeup and impurities without stripping the skin's natural moisture barrier.
Main Concept
Script/Description of Scenes

Create a script thats natural and authentic to you!!

Key Messages:

• Showcase the versatility and effectiveness of Embryolisse Lait-Crème Concentré in an engaging and entertaining format.

• Highlight the product's ability to enhance natural beauty and nourish the skin, even in the context of popular TikTok trends.

• Leverage the trend of using moving and talking stickers to create a dynamic and visually appealing video that captivates viewers' attention.

Content Guidelines:

Introduction:

• Start with an attention-grabbing introduction that sets the stage for the TikTok trend of using the content creator as a moving and talking sticker.

• Capture viewers' attention and generate curiosity about the creative use of Embryolisse Lait-Crème Concentré in the background scene.

Moving and Talking Sticker:

• Utilize the TikTok trend of using the content creator as a moving and talking sticker, positioning them in the foreground of the video.

• Encourage the content creator to deliver engaging and entertaining dialogue or commentary related to skincare, beauty, or personal experiences.

Background Scene with Lait-Crème Concentré:

• Integrate a background scene featuring Embryolisse Lait-Crème Concentré in action, such as a skincare routine or beauty setup.

• Showcase the product prominently in the background, ensuring it is visible and recognizable throughout the video.

Creative Integration:

• Explore creative ways to integrate the content creator's movements and dialogue with the background scene featuring Lait-Crème Concentré.

• Encourage seamless transitions and interactions between the content creator and the product, creating a cohesive and visually appealing narrative.

Visual Appeal:

• Ensure the video is visually appealing and well-executed, with high-quality footage and smooth editing.

• Incorporate eye-catching graphics, effects, or overlays to enhance the overall aesthetic and engagement.

Product Benefits and Features:

• Highlight the key benefits and features of Embryolisse Lait-Crème Concentré, emphasizing its nourishing properties and versatility.

• Include any specific insights or personal experiences that showcase the product's effectiveness and appeal.

Call to Action:

• Encourage viewers to explore Embryolisse Lait-Crème Concentré and discover its benefits for themselves.

• Include a call to action prompting viewers to learn more about the product on Embryolisse's website or social media channels.

Additional information

DO

  • Please film in natural bright light
  • Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
  • Keep it lively and energetic - we want to encourage the audience!
  • Shoot high-res
  • Submit all formats after sign off

DON'T

  • Don't sound like you're reading off a script
  • Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
Embryolisse USA
Pronunciation
Social Media
Category
Beauty/Cosmetics
About

CELEBRATING BEAUTY THE FRENCH WAY: CHIC, EASY, NATURAL, PROVIDING HIGH TOLERANCE AND EFFICACY TO ALL SKIN TYPES

Ever since Embryolisse was created by a dermatologist in 1950, it has demonstrated a unique savoir-faire in minimalist formulation based on the knowledge of the skin’s essential needs: hydration, nutrition and protection.

Embryolisse is a family-run laboratory that designs and manufactures all its products in France, with a rigorous selection of the best natural active ingredients, in eco-designed packaging (historical choice of aluminum, infinitely recyclable). 

With its multi-functional products, Embryolisse has always simplified beauty to make it more effective, practical and accessible with a comprehensive selection of products, from skincare to beauty with its Artist Secret range.

Today, the performance and reliability of our products are universally acclaimed by pharmacists and make-up artists all around the world.

Brand Guidelines

Caudalie, Avene, Nuxe, Cerave, Dermatologica

Tone of voice

Casual

Competitors/similar brands

Caudalie, Avene, Nuxe, Cerave, Dermatologica

Details on brand
Name
Website
Social Media
Category
About
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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