WholyMe's Relief Balm - Pilates/Yoga/Self Care Rituals
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We'd like a video around 15 seconds, we will be using for META ads (needs to fit both insta stories & main feed). This will be introducing people to our Relief Balm product, specifically introducing it as a staple in daily self-care ritual, highlighting its effects and benefits for post pilates/yoga muscle & joint aches, relaxation and tuning in with your body each day, giving some TLC. In the product section below, I have listed some main selling points e.g. highly effective, all-natural, organic etc. Creative input is welcome, please just be aware that we have regulations around what we can/can't say in terms of 'pain' - please reach out to me for any queries.
Please share your suggestions!
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Relief Balm:
- highly effective balm for soothing muscles & joints
- All-Natural, Certified Organic
- Made of ONLY active ingredients - 12 Active Botanicals
- 95% effectiveness rating in a clinical study
- Ingredients include: Frankincense, Juniper, Hemp Seed Oil
- Instant Relief: Effects felt within 10 minutes
- Free from parabens, synthetics, silicones
"I've always valued my yoga and pilates sessions as my sacred time for self-care and mindfulness. Lately, I've incorporated a soothing ritual that has transformed my practice. After each session, I apply WholyMe’s relief balm to my muscles and joints. This all-natural and organic balm, packed with Arnica, Frankincense, and Hemp Seed Oil, melts away any tension and aches. It’s become an essential part of my daily routine, helping me check in with my body and how it’s feeling. The balm melts into my skin, leaving no sticky residue, and its calming scent enhances my mindfulness practice. I highly recommend it for anyone looking to enhance their post-workout self-care ritual. Available online and at Boots stores."
IDEAS welcome, please message any queries.
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
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WholyMe is dedicated to offering highly effective, all-natural solutions for the maintenance of muscle and joint health. Grounded in science and utilising only the highest quality natural ingredients, we provide innovative solutions for busy individuals - whether athletes or those with active lifestyles - to enhance their physical wellbeing. With clinically tested and award-winning formulas, WholyMe aims to support longevity, recovery, and mobility, helping individuals reconnect with their bodies.
Although we are a brand focused on pain management, and we sit in the Pain Relief aisle in Boots, as we are a natural product, there are strict regulations around the terms we can use to promote our product e.g. we cannot talk about the fact our Relief Balm 'relieves pain', cannot use words like 'ant-inflammatory', cannot claim to 'treat' or 'cure', and cannot refer to medical conditions like arthritis. Instead, we use phrases like 'soothes muscle aches', 'relieves tension', and assists in the maintenance of muscle and joint health. We are happy to answer any queries you may have.
Caring, Transparent, Informative, Trusted
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