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This project requires a physical product
Product(s) will be shipped out to you soon or are on their way. Products received?
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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You have been selected for this project!
Congratulations, you've been selected for this project! 🎉

Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
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*Delivery can take up to 10 days. Please consider your availability before you agree to this project.
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Project Summary

Project Name
Hair Loss Treatment/ Hair Loss Plan 1
Brand
Manual
Brand
Website
Compensation for this project
$190
Duration
15-30 seconds
Format
Physical product
Yes

The Brief

Description

Manual.co is promoting its Complete Hair Loss Plan, looking for male creators (any age) in the UK. Freestyle and Hook Testing...

# Variations
2
Additional Variations
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

Manual.co Complete Hair Loss Plan

Main Concept
Script/Description of Scenes

This concept is completely up to you. 

We’d love for you to create a TikTok around hair loss that is engaging for our customers in your own style.

The aim of the TikTok is to encourage customers to head to the MANUAL website and start a hair loss plan. This can be as funny, authentic or as random as you like.

Guide: Feel free to use the physical website as an example for your viewers.

Guide: Mention that if they’re not happy MANUAL’s hair loss products have a money-back promise.

Two separate variations changing the content 

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
Manual
Pronunciation
Social Media
Category
Health/Wellness
About

We’re challenging the outdated notion that real men shrug their shoulders and carry on.

By empowering men with all the information and choices they need to proactively own their wellbeing, we can turn a corner.

We’re here to be your own personal manual. A guide to owning your health and happiness. Giving you all the tools you need to be good to you.

These are the principle that we follow for content creation

  • Demystify the condition: We instill a sense of empathy with our audience. We show that their condition affects a variety of multiple men, and they are not alone.
  • Science behind the condition: Our medical team explain the condition i.e Hair Loss, in a down-to-earth, accessible and easy to understand scientific way
  • Demistyfy the solution: We outline that there is hope out there. We present our range of solutions to treat the problem 
  • Science behind the solution: Our medical team explains the solution i.e our products, in a down-to-earth, accessible and easy to understand scientific way. Also highlighting all the difficult parts of the journey i.e. side effects, timings etc.
  • Social proof: We back up our solutions with customer testimonials, before and after imagery, press clippings etc. 
Brand Guidelines

we look at hims (UK and UK) and keeps (US based) for hair loss mainly

Tone of voice

.

Competitors/similar brands
Details on brand
Name
Website
Social Media
Category
About
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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The raw edit without text and music overlays
The final (edited) file version
All required formats

File 1

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