Product review video for PRESS
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We would like a product review video for a PRESS Meal Plan, This is designed to be a paid ad on Facebook & Instagram that gets users to convert (head straight to the website and purchase). The style is a voiceover playing during a video of the Creator calling out the problem in the hook & opening frames, and then introducing PRESS Meal Plans as a solution. No face to camera delivery is required during this asset. A brief is provided with full script for voiceover, as well as a storyboard. Please check through this brief to ensure you are happy delivering this project in a natural and convincing way,
A MICROWAVE IS REQUIRED IN THE VIDEO FOOTAGE, TO DEMONSTRATE THE CONVENIENCE OF PREPARING THE HOT READY MEALS
Please provide any examples of similar work you have carried out in the past (voiceover delivery, conversion-focussed UGC video/s).
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https://press-london.com/pages/meal-plans
The product is a Meal Plan which consists of multiple products which are consumed throughout the day, on order to hit a certain calorie target.
Full brief including script and storyboard is provided here:
There is 1x body & CTA required, and 3 different hooks (so 3 assets in total).
Anyone who resonates with the pain point (yo-yo dieting; busy lifestyle, hard to keep up healthy eating all the time) would be great for this one to ensure delivery feels natural.
Included in brief - different hook
Included in brief - different hook
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