Organic UGC for Freja - Bone Broth
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We'd love for you to get creative and create organic-style UGC for a chance to be featured on Freja's social media! You are invited to create at least 1 video featuring the products, addressing the relevant pain points and positioning the gifted product as the solution.
This brief contains relevant information about the product, as well as Freja's typical brand guidelines.
You're welcome to create and submit as many videos as you'd like, and Freja may purchase as many as they'd like!
Please upload to Twirl by February 23, 2024.
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Please create a script that is authentic and natural to you!! You may also come up with a concept that has no voiceover, if so, please ensure there are text call-outs to still narrate the video.
We encourage you to hop on current trends, be creative, or simply create a video that sounds like a genuine customer review.
Remember, authenticity is key! Be yourself :)
‘Traditional’ (yet effective) UGC Story-lines
- Benefits -> Problem or Opportunity -> Solution
- What -> So What -> Now What
- Past -> Present -> Future
Objective: Increase brand awareness, engagement, and sales of the product.
Duration: The length of the video is also up to you - it can be up to 15 seconds for trend style content, 15-30 seconds, or 30-45 seconds.
Talking points, pain points to resonate with, and other key USPs you can mention:
All our award winning broth is 100% natural, packed with protein, collagen and amino acids and store cupboard friendly. We always say home made is best but Freja is the perfect option to have in the cupboard when you don't have the time or inclination to make your own.
It has just four ingredients: meaty bones, vegetables, herbs and water and gives you the benefit of nutritious, wholesome food in convenient, 100% recyclable packaging.
An incredibly versatile ingredient, it adds depth of flavour and a hit of nutrition to your cooking. It’s so good, most of our customers sip it as a nourishing, warming drink.
It's a nutrient dense, delicious and natural food that is linked to many health benefits.
Our customers tell us how much our bone broth is helping them, from supporting their gut health and digestive issues to easing joint pain and getting healthier, glowing skin.
Bone broth is packed with collagen, protein, amino acids and hydrating electrolytes, like calcium and magnesium and is known to support the following health issues:
- Supports gut health
- reduces inflammation
- boosts immunity
- promotes healthier skin, hair and nails
- Aids more restful sleep
- supports joint health
- Can help with healthy weightloss
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
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We sit in both Food/Beverage and Health/wellness. Freja bone broth is an award winning, 100% natural, store cupboard friendly bone broth that comes in 4 delicious flavours. Its the original superfood, a great all health and wellbeing allrounder. Its low fat and low calorie but packed with collagen, protein and amino acids to support:
Gut Health & Digestion
Immune System
Joints & Inflammation
Skin, Hair & Nails
Cognitive Function & Sleep
Metabolism & Weight loss
Menopause Symptoms
Convalescence
Freja
Dirtea
Quietly confident, educational, warm, inspiring, illuminating, cheerful
Dirtea
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