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Project Summary

Project Name
Older Pups Ad around being alone
Brand
Zigzag
Brand
Website
Compensation for this project
$120
Duration
30-60 seconds
Format
Physical product
Yes

The Brief

Description

We want to make another ad that focuses on older puppies being alone and how Zigzag can help them.

# Variations
Additional Variations
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

We are a puppy training app designed to work alongside trainers

Main Concept
Script/Description of Scenes

My puppy may not be much of a puppy anymore, but he certainly feels like a youngster when it comes to being left alone. 

X used to have no problems whatsoever when it came to us popping out for a while, however, now he cries the house down if I even pop upstairs to grab something! 

This is a specific problem that we seemed to smash when he was younger which has returned. However, upon speaking to the helpful puppy coaches at Zigzag, I began to understand that this was very common during the ‘troublesome teens’ of puppyhood!

I had no idea that puppies went through puberty too, but it really opened my eyes to help understand why x seemed to be going backwards with their training. Zigzag’s pinned topics section has even allowed me to focus on the tricky task of helping x be home alone, allowing us to master this area and move onto the next. They even have a library section for all those big reading sessions that you can get your paws into. 

Being able to focus on the issue in hand successfully now means we are free to progress with x’s tailored in app training programme, thank you Zigzag! 

So, what are you waiting for? Download Zigzag today.

Additional information

The brief is just a guideline and we are very happy for Thomas to use his creative freedom to do with this as he pleases.

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
Zigzag
Pronunciation
Website
zigzag.dog
Social Media
Category
Apps
About

Zigzag is a puppy training app on a mission to make training enjoyable and accessible for everyone. New puppy parents love their pup for the joy they bring - not the work! We believe a well-trained pup isn't an overnight success, but an imperfect journey with plenty of ups and downs along the way. The Zigzag app offers a tailored training plan based on pup's breed and age as well as 24/7 instant chat with certified trainers for any problem - no matter how big or small. We're 100% dedicated to puppyhood - the critical development window to help pups master key lifeskills. All of our training programmes are based on positive reinforcement methods - see zigzag.dog/about for more details.

Brand Guidelines

Key competitors: Dogo, Woofz, Puppr, Fluffy, Every Doggy, Hundeo, Gentle Beast (US), Pupford (US) Note: we are not seeking to compete with puppy training classes and actively work with certified dog trainers.

Tone of voice

Honest: we don't claim having a puppy is easy, but we do say we'll get there, together. We always explain what's happening and why. Playful: our brand highlights the humorous side of having a puppy and getting to know one another. And it's often the imperfections that are worth a laugh. Motivating: our brand is positive and encouraging of the progress and efforts, not just the results. If you're doing training, your doing good. TOV should come across honest, witty, empathetic, encouraging, and casual.

Competitors/similar brands

Key competitors: Dogo, Woofz, Puppr, Fluffy, Every Doggy, Hundeo, Gentle Beast (US), Pupford (US) Note: we are not seeking to compete with puppy training classes and actively work with certified dog trainers.

Details on brand
Name
Website
Social Media
Category
About
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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