Philip Kingsley Hair Quiz - US
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We'd like a video to raise awareness of the Philip Kingsley Hair Quiz on our website and to show the process of going through to get your hair care routine!
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Products to be sent once you have taken the quiz and you have found the right products for you
Hair Quiz: https://www.philipkingsley.com/hair-quiz
Please create a script/storyboard that's natural and authentic to you!! Share with Twirl ahead of filming.
Story:
Authentic: Share personal hair stories and experiences
Informative: Explain the benefits of taking the quiz and using personalised products
Engaging: Use a the hair quiz yourself to have a relatable approach
Hook: Start with something like "This is the hair quiz that changed my hair game", visuals can be a shot of your hair before and after using the products you have been sent!
Content:
- Share your brief experience related to any haircare concerns that you may have and how a personalised routine has made such a difference.
- Explain how you found the Philip Kingsley Hair Quiz on their website and explain what it is whilst screen-recording you taking the quiz on your phone, brief description below:
- Philip Kingsley exists to make hair care a source of happiness, empowerment and wellness, not confusion.
- At Philip Kingsley, our Trichologists create products for hair textures, scalp concerns and styling challenges. Now you can take the Online Hair Quiz to discover the right products for you and your hair.
- Walk through the quiz, showing how it's simple, free and quick to complete, share the recommendations the quiz has given you
- Explain how you then received your order in the post and use each product in your routine, showing you wash through your hair and before and after
More information can be provided for the routine you receive in the product recommendations, we'd love to work with you on this piece of content!
Key Points:
- Personalized hair care solutions.
- Quick, easy, and free quiz.
- Tailored recommendations improve hair health and appearance.
- The right products can transform your hair care routine.
CTA: Encourage audience to take the quiz themselves to find the right haircare for them!
Brand History:
You can also include any of these key points:
Philip Kingsley are the home of trichology, which is the science of hair and scalp.
Our Trichology expertise expertise spans more than 60 years and we pour this into every one of our proven formulations
Philip Kingsley offer different haircare ranges for different hair textures
Please Note: Do not use the sample in the video that is sent with the package you receive.
DO
- Please film in natural bright light & bathroom setting
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
- Don't show other brands in the background
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We adopt a hollistic approach to hair care, caring for your strands from the inside out. We consider all factors that can impact hair health, and our products cater to every hair texture.
Ouai, Kerastase, Davines, Briogeo, Coco&Eve, Olaplex, Living Proof
Casual, yet premium.
Ouai, Kerastase, Davines, Briogeo, Coco&Eve, Olaplex, Living Proof
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