Evening routine with testimonial
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
Our hot chocolate drink is full of natural sleep inducing and calming ingredients so we want to showcase how having our chocolate in the evening needs to form part of your evening routine for better sleep. Ideally around 20-30 seconds in length
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https://tenpm.co/products/the-night-drink
- Start with the hook (showing the tube to the camera, either holding it or on displayed ready to make): "I've tried so many different products to help me get to sleep and nothing has actually worked, until I came across this delicious hot chocolate from TEN PM."
- mention that this isn't an ordinary hot chocolate - it's packed full of 7 amazing sleep ingredients that actually helps to lower anxiety, reduce stress, fall asleep quicker and get deeper sleep. AND it tastes amazing and is incredibly healthy for you!!
- mentioned other key points such as only 23 calories, gluten free, diary free, vegan, keto friendly and 100% natural.
- it's absolutely transformed my sleep and I feel so refreshed when I wake up.
- I now won't go to bed without it. use different camera angles, switching between you talking/making it/drinking it and the product so that it keeps the watcher engaged
Additional links:
https://app.wetwirl.com/creative-center/share-video?id=469
https://app.wetwirl.com/creative-center/share-video?id=456
DO:
- film in natural light, ideally facing a window
- when not directly speaking to a camera, use VO but ensure audio quality is seamless and natural
- add engaging native-looking captions to the video, remember to submit a version without
- Keep it lively and energetic
- we want to encourage the audience!
- Shoot high-res
DON'T
- DO NOT sound like you're reading off a script
- DO NOT film via TikTok app. In case of revisions please edit with CapCut or similar.
- NO blurry footage, not being able to see the product or you clearly
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We manufacture and produce tasty drinks and snacks that incorporate natural ingredients to help people relax and unwind before bedtime. Our products are designed to create a perfect evening routine to ensure a great and calming night sleep. We are on a mission to help the 40% of adults who suffer from poor sleep and anxiety and want to create a world where everyone gets restful sleep and lives their best life through delicious snacks and natural remedies. As well as the clear physical benefits, good quality sleep is critical to mindfulness and positive mental health
While we feel we are the best brand focused purely on sleep, there are other healthy supplement brands which we admire (especially from a creative content point of view) and these include Rheal Superfoods, Athletic Greens
TEN PM is essential a health and wellness company in that we are here to improve the quality of peoples sleep and therefore overall health. As such the brand needs to come across caring, passionate about health and genuine
While we feel we are the best brand focused purely on sleep, there are other healthy supplement brands which we admire (especially from a creative content point of view) and these include Rheal Superfoods, Athletic Greens
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