Provider Lead Gen Ads - why class providers love Happity (Skit)
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We’d like to create a short, faux-conversation between 2 baby and toddler class providers, in which one provider tells the other about Happity.
It should be the same creator on both sides of the conversation - see inspo links 1 & 2 (NB you do not need to be a real class provider!)
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https://providers.happity.co.uk/
Happity is a marketplace for baby and toddler class providers to list their classes, market to parents, manage their businesses and take bookings.
We are the UK's best-loved website for finding baby/toddler classes, with 2.6m parents using us every year, and are the household name brand in the space. We help providers reach more customers, reduce their admin time, and take fast payments online.
You can see some examples of the kind of classes listed on the site on the links below
https://www.happity.co.uk/schedules/hartbeeps-london-st-james-hall-baby-beeps
Here are some example providers of baby classes:
https://www.instagram.com/p/C9pJXClI1vP/?hl=en
The video will feature one creator playing 2 class providers having a ‘conversation’.
Class Provider 1 is stressed out, on her phone and laptop at the same time working, with piles of paper around. Provider 2 is chill, sipping a cup of tea.
Caption over the video should read: When Class Providers Get Together (this should stay present throughout the video)
– Script – (feel free to tweak slightly to suit your tone of voice / add humour, but ensure the key messaging remains intact)
Stressed Provider (typing into phone very fast) : I really can’t chat, I’ve got to post in 38 Facebook Groups before tomorrow’s class, AND print out my registers, (turning to the pile of papers) AND get through all of this admin…
Chilled Provider: (starts nodding, then stops herself) Wait, aren’t you using Happity yet?
Stressed Provider: (frustrated) Do I LOOK like I have time to set-up another platform?
Chilled Provider: Yes, but Happity is different. 2.6 million parents love their site for finding baby and toddler classes, so you’re getting in front of literally thousands of ideal customers a week. Plus, you can get bookings every Sunday night when they send out their What’s On newsletter, without lifting a finger yourself! And their fully bespoke booking system will take payments and massively reduce that pile of admin…
Stressed Provider: (interrupting) Wait, did you say 2.6 MILLION?
Chilled Provider: Yep! If you get stuck setting up, their super-friendly support team are right there to help. They’ve been supporting baby and toddler class providers for 7 years, so they know what they’re on about.
Stressed Provider (slightly incredulous): 7 years…?
Chilled Provider: Totally. Oh, also it’s completely free to register and list your classes*.
Stressed Provider: (getting annoyed) Free? Why didn’t you tell me this before?
Chilled Provider: (gives an awkward smile)
*Listing on Happity is free forever. Marketing platform, bookings and other features require a subscription. See providers.happity.co.uk for more details.
--- End of script ---
Note
- The disclaimer should appear over the video at the point where the * is in the script
We'd like it to be funny/lighthearted, so a comedy creator would work well. Class providers tend to be quite extrovert, bubbly people.
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
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Happity helps new parents find everything that's going on for babies and toddlers in their local area - from sensory classes to messy play to swimming. 2.6m parents a year trust our site to find brilliant activities for their little ones, and our platform supports over 5.5k class providers to launch, manage and market their businesses.
Founded in 2017 by two mums frustrated by the lack of accurate information online for new parents, our small (but mighty!) team is on a mission to make sure no new parent feels alone.
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