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This project requires a physical product
Product(s) will be shipped out to you soon or are on their way. Products received?
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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You have been selected for this project!
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Your shipping address
*Delivery can take up to 10 days. Please consider your availability before you agree to this project.
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Project Summary

Project Name
Taskrabbit: dream home (UK)
Brand
Taskrabbit
Brand
Website
Compensation for this project
$125
Duration
15-30 seconds
Format
Physical product
Yes

The Brief

Description

The video's key message is to communicate the idea that Taskers can help upgrade your home via a wide range of services. We would like the video to open with the transformation (before/after) - see "finger snap" and "zoom/dezoom" inspo link. From assembling furniture to mounting a gallery wall or transforming a wardrobe, it's a game-changer that can help turn your vision into a reality and transform your home without the DIY hassle and in very little time. It also needs to emphasise trustworthiness.

# Variations
Additional Variations
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

We would like you to show our app screen from Taskrabbit, where there is a search bar so users can type the category they are looking for. If you are showing the screen with Tasker photos, please blur them out.

Main Concept
Script/Description of Scenes

Please share script ahead of filming - let us know which Hook you will do, as there are 2 creators on this project so we need to ensure you do different ones.

Our primary audience includes individuals in London who require home services, from furniture assembly and mounting to minor home repairs. We want to emphasise reliability, trustworthiness, speed and convenience in our messaging. For example, Taskrabbit on Trustpilot has an excellent review of 4.5.​

Hook Option 1: inspirational (example "I finally had my dream ceiling lamp installed in my living room!")

Hook Option 2: practical (example "looking for a solution to finally tackle some tasks around the home and upgrade your space?")

show a  transition effect to show the before/after task but with the voice over focusing on a different aspect of the value proposition

Highlights

  • Taskrabbit offers a wide range of services to help upgrade your home.
  • Same-day services available
  • Reliable local taskers
  • You choose the Tasker you want to book based on their hourly price, skills, and client reviews.

*Mention at the end of the video to download the app to book a Tasker now.

**If you showcase that you need to assemble anything, we suggest avoiding demonstrations of straightforward tasks such as assembling chairs or tables 

Additional information

captions formatting

  • It should be located between the middle and bottom of the video.
  • We recommend using white with black around the text
  • Make sure it is easy to read.
  • Review the caption before submitting the video, and look for spelling mistakes.
  • Taskrabbit is only one word (Task Rabbit or TaskRabbit is incorrect)
  • If the word "Tasker" is mentioned, use with the capital "T" (not tasker)
Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation

3rd Variation
About the client
Name
Taskrabbit
Pronunciation
Social Media
Category
Home and Living
About

Taskrabbit is a same-day service platform that instantly connects clients with skilled Taskers to help with odd-jobs and errands, so they can be more productive, every day.

Brand Guidelines
Tone of voice
Competitors/similar brands
Details on brand
Name
Website
Social Media
Category
About
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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The raw edit without text and music overlays
The final (edited) file version
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