Make a mulled wine with JOY Juicy Red.
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
UGC style video of how to make the most traditional festive drink of mulled wine at home.
We are creating a 12 days of Christmas campaign which gives new followers the chance to win a range of prizes. We want to demonstrate that our JOY wines can be used as part of cocktails and different recipes at home so it can be enjoyed beyond a glass, increasing a drive for use and purchase. This video should have a christmas feel, show the creator using JOY to make a mulled wine.
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Please create a script / storyboard that follows the guide below and is natural and authentic to you! Please share this with rachel@usetwirl.com ahead of product arrival.
We are creating a 12 days of Christmas campaign which gives new followers the chance to win a range of prizes.
We want to demonstrate that our JOY wines can be used as part of cocktails and different recipes at home so it can be enjoyed beyond a glass, increasing a drive for use and purchase. This video should have a christmas feel, show the creator using JOY to make a mulled wine.
For the hook, we need a bottle shot in the first 3 seconds.
Please introduce the 12 days of joy campaign.
Please also reference how followers can win a juicy red stocking set.
- (you could have these pop up on the screen and/or mention 1 that stands out to you -> Prize: 2x Juicy Red Wine, Joy Stocking, Wine Glasses, Bauble + mulled wine kit For two)
CTA: Please also say the CTA 'All you need to do to win this JOYful giveaway is make sure you're following @joywineofficial 🍷, like this post, tag your bestie and share the post to your stories! ✨You have until 08.12.23 to enter 🤩 Click the link in our bio for all the T&C's. Good luck! 🤞'
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Mulled Wine Recipe:
Ingredients
- 750ml bottle red wine
- 1 large cinnamon stick, or 2 small ones
- 2 star anise
- 4 cloves
- 2 strips lemon zest, pared using a vegetable peeler 4 tbsp caster sugar. Method
STEP 1
Put the red wine, cinnamon, star anise, cloves, lemon zest and sugar in a large pan. Cook on a low heat for 10 mins
STEP 2
Remove from the heat and cool, leaving to infuse for about 30 mins.
STEP 3
To serve, heat without boiling, stir in the sloe gin (if using, see tip below) and pour into mugs or heatproof glasses
DO
- Please film in natural bright light - must have a Christmassy feel!
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
- No blurry footage, not being able to see the product or you clearly
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