Pacifica Beauty Glow Baby Campaign | April 2024
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We're on the lookout for talented female and male creators based in the United States who have a passion for producing beauty content. Our ideal creators boast radiant skin and captivating facial features, spanning a diverse range of ethnicities including White (All-American charm), Asian, Black, Latino, and mixed heritage. We seek creators who thrive in front of the camera, delivering content with enthusiasm. Additionally, we appreciate creators who utilize ample lighting in their videos, whether it's natural outdoor lighting or through the use of high-quality lighting accessories. If you embody these qualities and love sharing your beauty expertise with the world, we want to hear from you!
Pacifica Beauty's journey began with a vision: creating high-performance, science-backed formulas at great value that not only make your skin and mind feel good but are also kind to our planet and furry friends. As pioneers in ethically natural beauty, Pacifica Beauty leads the way with transparency and conscious choices. Through rigorous consumer and clinical studies, we ensure effective formulas that our community adores. Beyond beauty, we're a movement empowering everyone to embrace their natural beauty and make values-aligned choices.
Brief is also available here: https://docs.google.com/document/d/1Bvo31IXl0iX7S9SJvy_PJfEMh0Tza-8evlAB8hcfXRE/edit?usp=sharing
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- It's time to get glowing with our Glow Baby Try Me Skincare Kit! Featuring a mini Brightening Face Wash cleanser, one full-size Glow Baby Booster Serum + one pair of Eye Bright Undereye Masks, this set of glow-bestowing formulas are deliciously orange-scented and infused with vitamin C, and glycolic acid to cleanse and treat dull skin. It's the perfect excuse to refresh your glow routine, and try new skincare without buying all the full-size products (for now, anyway!).
Content Objective: Deliver an authentic narrative showcasing the Glow Baby Skincare Trial Kit that you had to buy at Ulta because you’ve been wanting to try Pacifica for so long.
Storytelling Step-by-Step Guide:
- Hook: “Omg, so I just got out of Ulta and look what I found. *show kit* I’ve been dying to try these products for so long but I didn’t want to splurge without trying them out first, so this is literally perfect. ”
- Callout: “I’d been trying Pacifica products off of my friends for a long time now so of course, the second I saw this kit, I knew I had to buy. Look at how cute this is.”
- Product Show-off: “Oh, I guess I haven’t said what it is haha. This is Pacifica Beauty’s Glow Baby Skincare Trial Kit which includes a mini Brightening Face Wash cleanser, a full-size Glow Baby Booster Serum, plus one pair of Eye Bright Undereye Masks.”
- Solution: “One thing I hate is that I have dark circles in the morning and I haven’t really found something good and affordable that could help with that. But I’ll take this as a sign.”
- Key Features: “This is infused with vitamin C and glycolic acid to cleanse and treat dull skin. ”
- Extra: “Guys, I swear I can already picture my face glowing and my eyes getting brighter with these under eye masks. I’m so excited.”
- CTA: “Ok, I’m going to go now. Need to get back home asap to try these out. I’ll keep you guys updated.”
NOTE: Do not copy the example text word for word; show your personality and make it your own. Make the content relatable and as if you’re talking to a friend, don’t make it feel like an ad.
NOTE: Do not mention anything about the product being 100% vegan, sustainable - nothing related to that.
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Recording Details:
Visual Example: Please use this link as a visual example of the look we want for the video:
https://www.tiktok.com/t/ZTLmVeA8p/
- Show the product in the first 5 seconds of the video.
- Ensure natural lighting and close-up shots, allowing viewers to see your glowing skin.
- Prior to recording the video, make sure your skin is glowing.
- Speak directly to the camera.
- Record the video in the car, creating a vibe as if you've just got out of Ulta and want to show your followers what you found.
- Feature Glow Baby Trial Kit prominently throughout the video.
NOTE: The background should be clean, aesthetic and attractive. Avoid any mess, toilets, bathroom scenes, and ceiling fans. Please opt for outdoor scenes or white backgrounds.
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Content Objective: Connect with the audience through a discovery narrative, unveiling the key to achieving glass skin.
Storytelling Step-by-Step:
-Open the video with excitement about discovering a key serum for achieving plump and radiant skin.
-Showcase the application of the Glow Baby Serum, emphasizing its luxurious texture and quick absorption.
-Share personal insights about the serum's refreshing and hydrating feel.
-Conclude with a call to action, encouraging viewers to explore Pacifica Beauty for plump and radiant skin.
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Video Editing Guidelines:
Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
Editing:
- Use minimal filters or effects to enhance the visual appeal, keeping ALWAYS a natural and relatable look.
- Keep the video concise and engaging within a 1-minute timeframe.
- Text should always be in lower case except for product names and/or to emphasize a word.
Colors and Typeface:
- Font: Classic
- Colors: White (or Black if needed)
Please be aware that I will be giving specific recording instructions to each creator.
- We will share more detailed instructions with a script for the creator.
Available here: https://docs.google.com/document/d/1Bvo31IXl0iX7S9SJvy_PJfEMh0Tza-8evlAB8hcfXRE/edit?usp=sharing
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Adcker Corp is a boutique marketing agency focused on TikTok services, including TikTok strategy for brand enhancement, UGC, Influencer, and Affiliate Recruitment, Content Direction and Editing, and TikTok Boost and Regular Advertising.
Depending on each client.
Depending on each client.
Depending on each client.
Depending on each client.
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