OGT protein bars are SO good
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
Please don’t apply if you’re allergic to nuts, gluten or dairy – see full nutrition info here https://weareogt.com/collections/our-flavours
Thumbnail must either be you holding a bar or the box with your face in please.
We want to show our protein bars are the tastiest way to get a little protein boost when you’re on the go, whilst also helping you to be kinder to the planet.
Content must be energetic and engaging!
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One Good Thing bars are oat based snacks that come in either a snack or a protein range. A bit like Nakd bars – but the difference is, they’re actually naked. They are the world’s first wrapper-free snack and protein bars with a 100% natural, edible coating. So a little bit like an apple, you just pick them up, give them a quick rinse if you wanted to, and eat them. The coating works exactly like a plastic wrapper, keeping the bars tasty and fresh inside. They’re full of flavour and an easy (and tasty) swap to help reduce your plastic waste and impact on the planet.
We sell them through our website weareogt.com direct to customer. You can order a one off box or subscribe and save 30%.
Script base:
Happy for you to tailor the script to what feels natural, but essentially:
[Scene: Show the bars in the box with all the flavours. Take one out when you’re out and active and bite into it]
“These protein bars have changed the game. They are the world’s first wrapper free protein bars with an edible beeswax coating”.
“I’m always on the lookout for an on-the-go protein boost snack, but I’ve always struggled to find anything that is really tasty, that was until I tried OGT, and I haven’t looked back since. You just pop one in your pocket, and when you start to feel peckish, you can give it a rinse if you need, and then just bite straight in!”
“So, what’s so great about them?
• There are 7 flavours, all around 150 calories.
• They’re high in protein with around 7-8g per bar.
• They’re a great source of fibre.
• They use only 100% natural ingredients”.
“The difference between this and another protein bar, you’ll genuinely want to reach for one! They’re the perfect snack for that little protein hit that ACTUALLY tastes good - no bland flavours or chalky textures!”
“But the greatness doesn’t end there – there’s no plastic wrapper at all, meaning there’s no need to search for a bin or take home any sticky wrappers when I’m out and about, which is super convenient, but also helps me to do my bit for the planet.”
“You have to try them for yourself.”
CTA at the end “Head to weareogt.com and subscribe to get 30% off”.
Key messages for the bars:
No need to add these all in, just pick what feels natural, what’s in the script is most important.
- Sustainable – helps you reduce your plastic waste. No plastic wrapper, tackling the plastic waste issue at the root cause – plastic!
- Covered in a 100% edible, natural coating made mostly out of beeswax that protects the bars like a plastic wrapper would, keeping them fresh and tasty.
- High in protein
- Source of fibre
- Hygienic - Just like an apple, wash, and eat.
- No need for a bin – just take them, eat them, no rubbish to hold on to!
- All 100% natural ingredients with no artificial flavours or preservatives
- Come in one 100% recyclable box
- Tasty/lots of flavour
- All around 150 calories or less.
DO
• Please film in natural bright light
• Add engaging captions to your video! remember to submit the version with and without!
• Keep it lively and energetic - we want to encourage the audience!
• Shoot high-res
DON'T
• Don't sound like you're reading off a script
• Don't film via TikTok app. MUST use CapCut or similar.
• No blurry footage, not being able to see the product or you clearly
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One Good Thing is home to the world’s first wrapper-free snack and protein bars. Yep, that’s right – no wrapper. Think of them just like an apple – you simply rinse (if you want to!) and eat. Instead of a traditional plastic wrapper, our oaty snack bars are covered in a 100% natural, edible coating, made mostly out of beeswax. This special coating protects your bars, keeping them tasty and fresh.
Why bother making such a weird little bar, we hear you say…Well, we’re huge fans of the planet. In fact, we’d say we’re pretty reliant on it and we’d like it to stay! But having big dreams of saving the planet can feel a little daunting, and some people don’t know where to start. That’s why One Good Thing was created, to make it easy to do just One Good Thing to help reduce our impact on the planet, by swapping out your not-so-naked bar for an OGT bar.
Our competitors are Nakd, Graze, Eat Natural, Deliciously Ella, Alpen, Trek, Tribe.
In terms of content, we like to look at the meta ad library of Dash Drinks/Dash Water, Smol, Surreal Cereal, Huel, Zoe, Rheal.
We write how we speak – casual, optimistic, humorous. Whilst we have big dreams, we’re humble and realise that our OGT bars aren’t the solution to saving the planet. They are simply One Good Thing to help reduce plastic waste. Our brand is all about the positivity effect – doing something good, feels good and encourages others to do something good, too!
Our competitors are Nakd, Graze, Eat Natural, Deliciously Ella, Alpen, Trek, Tribe.
In terms of content, we like to look at the meta ad library of Dash Drinks/Dash Water, Smol, Surreal Cereal, Huel, Zoe, Rheal.
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