Pooch & Mutt's Fish Hide Chews
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
Objective: Increase brand awareness, engagement, and sales of Pooch & Mutt’s Fish Hide Chews
Messaging:
The campaign should highlight the fun, playful nature of the brand while also emphasising the product's unique, healthy ingredients.
Tone and Style: Fun, informative, engaging, and authentic. The content should show real dogs and their owners enjoying the product in a light-hearted and amusing way.
Core Message: A safe alternative to rawhide. Our long-lasting Fish Hide Chews are made from 100% cod skin that's vet approved & packed with essential omega-3 fatty acids.
MUST CONFIRM STORYBOARD WITH US FIRST
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https://www.poochandmutt.co.uk/products/long-lasting-fish-hide-chews
Finally, a safe rawhide alternative to get them hooked on!
Our Long-lasting Fish Chews have been approved by vets - giving you peace of mind that there's no nasties to reel them in.
Made with 100% Cod Skin, these incredibly tough, long-lasting chews contain a sea of health benefits for your pooch.
The hand-rolled Cod Skin contains 84% Protein, 20% Collagen, and is high in Omega 3 & 6. Promotes healthy skin & a glossy coat, reduced shedding, strong nails, immune support and improved cognitive function.
They're also highly digestible, support joints and mobility, act as a natural toothbrush - and prevent boredom. Phew!
We're proud to say (and think you'd agree), our Fish Chews really are a catch.
Please share a script/storyboard ahead of filming!
Hooks: (pick what resonates with you)
- Did you know that rawhide can be dangerous for your dog?
- Looking for a safe alternative to rawhide?
- I found a safe & healthy alternative to rawhide and my dog is obsessed!
- I’ve finally found a safe, long-lasting chew that my dog LOVES!
Concept idea: Show how the Pooch & Mutt Fish Hide Chews are a delicious and healthy chew for dogs to enjoy!
Product Highlight: The Pooch & Mutt Calming Fish Chews should be clearly visible and central to the content. Highlight some of the product's benefits highlighted below (e.g.,) through visual or verbal cues in a natural, non-salesy manner. Please do not read the product benefits word for word, adapt them to feel natural in your voice over.
Key Product Callouts:
- Healthy long-lasting chews - a safe alternative to rawhide made from 100% cod skin
- The hand-rolled Cod Skin contains 84% Protein, 20% Collagen, and is high in Omega 3 & 6. Which supports their immune system, promotes a healthy skin & a glossy coat, reduces shedding, strengthens nails, and improves cognitive function.
- They're also highly digestible, support joints and mobility, and act as a natural toothbrush
- Great (and delicious!) boredom buster, or stress reliever
- Approved by vets
Why is Fish Hide safer than rawhide?
- Our Fish Hide is made from 100% natural ingredients - meaning no chemicals are used during the production process (unlike rawhide).
- The production process is approved by vets, and uses a rolling technique. This not only makes the Fish Chew long-lasting, but also means there's no sharp shards present that could be harmful to your dog. A dangerous issue that occurs in rawhide.
- Finally, as the chew is made from Fish Skin rather than meat - it's much easier to digest than rawhide.
Dangers of rawhide:
- Highly processed with chemicals
- Not easily digestible - Can cause internal blockages from shards of the rawhide being eaten by your dog
- Choking hazard from pieces getting lodged in their throat
We are open to creativity so if you want to amend the script at all and make it your own then feel free to be creative with it and make it feel authentic!
Video editing requirements:
- Key edit elements we are looking for: Comic elements, close up shots, ASMR shots, some shots of creator in screen to add personal element
- Showcase a happy dog with movement and energy where possible.
- Ensure each frame lasts not more than 3s (where possible) to ensure the video is engaging throughout.
- Voiceover/Text to speech to be very enthusiastic.
- Please film in natural light and in high-res and no blurry footage.
- Add engaging captions to your video and remember to submit the version without!
- Keep it lively and energetic - we want to encourage the audience!
- Please don't sound like you're reading off a script.
- When writing the brand name in captions use 'Pooch & Mutt'.
- Share your storyboard with Rachel prior to filming
- Please ensure music used in videos are cleared for commercial use
Please check you have covered off the key edit elements we are looking for. Let us know of any allergies the dog may have. Please ensure we are told what breed of dog you have and we need to ensure that none of the dogs have a bark ecollar, docked tail or docked ears. E-mail dog photo to rachel@usetwirl.com if you haven't already!
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We know that a healthy mind is just as important as a healthy body. But should that thinking be limited to humans?
We've created an enhanced series of natural meals, treats and supplements that does good and tastes good, to give your pet the optimal ingredients needed to boost their mood and behaviour, paw in paw with their physical health.
Guidelines: Always use Pooch & Mutt, not Pooch and Mutt. Make sure no competitors are visible in content (any other dog food, treats or supplements brands).
In the past our customers love fun, creative and engaging content. We want our reviews to tell a real story, and to be trustworthy as we believe our brand really does delivers incredible results and dogs love it!
Target Demographic
Dog owners who believe that they should give as much care and attention to their pets health as their own. Our strategic target customer is defined by their mindset and attitudes rather than life stage or demographics, but characteristics to note are:
More likely to be female
Likely to be financially assured
More likely to be urban rather than rural
Mix of ages but tendency to be +25 and upwards
Mix of with or without family
Butternut Box, Tails.com, Lily's Kitchen, Pure Pet Food, Forthglade Complete
UGC to be fun and humerous. We are a young fun brand with a lot of knowledge to share. We love playing with our bright brand colours and being playful with our content.
Butternut Box, Tails.com, Lily's Kitchen, Pure Pet Food, Forthglade Complete
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