VCC - EXPLAINER - UGC video’s
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We'd like UGC raw footage, we are going to edit it to create a 30-60 seconds with a strong hook and CTA. The video should look very natural and not too scripted. This briefing focuses on explaining the process of selling items to Vintage Cash Cow.
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What is Vintage Cash Cow?
We're proud to be your #1 online platform for selling preloved vintage items in bulk. With a team of 100+ vintage and antique experts, our specialists are able to bring you a free and convenient decluttering service.
Our service is quick, free and easy to use. Start by packing your antiques carefully in a box, then send them using our free and insured postage labels. We'll call you with a no-obligation offer within 3-5 working days.
How does it work?
- Take your box to a local Post Office or arrange for it to be collected from your home. On entering our HQ, our logistics team will scan the barcode to log its arrival.
- Our vintage valuers will carefully appraise your items, and then our friendly buying team will call you with an offer for everything. We'll send the money to your bank account within 24 hours of accepting our offer.
- We'll review your items one more time and then prepare each piece to be photographed. Finally, we'll package each piece carefully before shipping it to its forever home.
Why do we do it?
Our team span several generations, but we're all united by one common passion - a love for vintage valuables. Together, we find loving homes for your treasures and support the circular economy. As a nationwide business, we're on a mission to use our platform for good. So, when we're not buying the unwanted vintage valuables hidden away in your home, you'll find us planting trees, organising litter picks and scheduling lunches for our local community.
!Important: We don’t buy everything. On our website we have a clear list of the items we buy. These are the ONLY items you can mention in your video.
We would like to explain to people how the process works, since it’s very easy and quick. People also have valuable items and want to ensure they are sent to a reliable place. The proces is very easy:
1) Send your box to us
Fill any box with you items and take your box to a local Post Office. Can’t bring the box to a post office? No worries, you can let it get picked up for free. On entering our HQ, our logistics team will scan the barcode to log its arrival.
2) Appraisal and offer
Our vintage valuers will carefully appraise your items, and then our friendly buying team will call you with an offer for everything. After accepting our offer, we'll send the money to your bank account within 24 hours or you’ll receive a cheque in the post. You can also choose to decline the offer and you will get your items send straight back to you.
3) Preparing items for their next life
We'll review your items one more time and then prepare each piece to be photographed. Finally, we'll package each piece carefully before shipping it to its forever home.
There are plenty of benefits to working with Vintage Cash Cow that you can use in the video:
- You get an offer in a few working days
- Desire for extra money
- Declutter your house
- Dealing with a family bereavement
- Downsizing
Selling antiques with Vintage Cash Cow vs selling online yourself:
- No more online listings
- No more waiting around
- No more payment delays
Scripts
! We created a few example hooks, scripts and CTA’s for you to use in this page: https://crew.notion.site/VCC-Explanation-UGC-scripts-f193d1fc20f54bbb8db3a864223f9d34
Feel free to add your own twist, as long as the hook and CTA are clear and the selling process is well highlighted. !
Hook ideas:
- Let me show you how you can turn your unloved clutter into cash with Vintage Cash Cow
- You can turn your unloved clutter into cash with Vintage Cash Cow - let me explain
- There could be items in your house today, that could make you some money
- You won’t believe how easy it is to sell vintage items with Vintage Cash Cow
- Is your home full of items like this → shows items. I can show you what to do with them!
- Say goodbye to [related problem] with Vintage Cash Cow!
- No time to sell you antiques online? Vintage Cash Cow will be your game-changer!
- Why is nobody talking about Vintage Cash Cow and how easy it is?
- Here's an actual hack for selling you vintage items super easy. NO this is not clickbait.
- This is your friendly reminder that Vintage Cash Cow is probably 1 of the best things you can do for selling your vintage items.
- When it comes to selling my antiques I only trust 1 single hack. Let me show you!
CTA ideas:
- Sign up and start your antique selling journey now.
- Try it out today and discover a new way to make money/sell your antiques/declutter.
- You’ll thank me later - try it out today!
- Have a look at their website to get started!
- Visit their website today and get started!
DO
- Please film in natural bright light
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera in 4K.
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We are a Dutch digital marketing agency specializing in creating sales driven social content for various clients. We test various concepts with different hooks to identify the most effective UGC videos that drive sales, rather than just being entertaining clips.
We believe that user-generated content (UGC) has evolved significantly, and we strive to produce the most creative and sales-effective content possible. We enjoy collaborating with dedicated and innovative UGC creators who think outside the box and go the extra mile with our briefings, always keeping a sales-driven mindset.
We upload briefings regularly, as we have many clients who request social content.
We keep an eye on the UGC industry and are always checking for inspiration with different brands.
This depends on the different projects we start. It will be mentioned very clearly in the briefings.
We keep an eye on the UGC industry and are always checking for inspiration with different brands.
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