[Puppy Content] Expert Support AD around the App working for you
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
Our app has many unique features, with our Zigzag AI bot 'Ziggy' and our puppy coach 'expert support chat' being key elements of this. So, in line with the launch of Ziggy AI, we would love to commission some new ads specifically targeting these areas of our app, along with variations that show the two together. We aim not to work separately from puppy classes and physical training, but to work in unison with these. This is much the same regarding our Ziggy AI and Puppy Coaches, the two are meant to work together to help our users achieve the best results possible.
With all of this in mind, we have 3 new briefs around these areas, please find these attached below. PLEASE MAY THE VIDEO BE NO LONGER THAN 45 SECONDS.
MUST have a puppy or old videos of your puppy to use in the content!
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The product is our app 'Zigzag Puppy Training'. This is an app designed to create a personalised journey for your puppy around their age, needs, and breed to deliver the best training programme for their specific developmental windows.
Zigzag vs Google ad without voice overlay, works purely on feel
THIS IS JUST A GUIDELINE FOR THE BRIEF, PLEASE FEEL FREE TO USE YOUR ABILITY AS A CREATOR TO GET CREATIVE AND PLAY AROUND WITH WHAT IS PROVIDED!
- No time, go classes, find it hard to remain consistent with sporadic classes how they are busy and single etc humanise it
- My puppy classe have been going so well, x loves to socialise with all the other pups and learn new things but I am struggling to find consistency with our training
- Bringing up my pup by myself makes this super hard, with me being super busy lessons can be sporadic and one step forward can feel like one step back too!
- But luckily, my trainer from class and a few of the other puppy parents were raving about the expert support feature in this awesome app called Zigzag, and I have to say it was the missing piece in the puzzle for aceing our training!
- They’re real people with real pedigree in training who are on hand 24/7 to ensure you and your pup have everything you need to reach your training milestones!
- No question is too big, however, if you do want a quick n easy answer why not just ask Ziggy? Their clever little AI puppy assistant will have an answer across in seconds and you can get on with your training!
- So what are you waiting for? Download Zigzag today!
Our creator must have a dog, preferably a puppy, that they can work with on the content.
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
SUBMITTING FORMATS
- for your first submission, please deliver the 9x16 format with and without captions
- After any revisions and sign off, please deliver all other formats requested by the brief. This can easily be done via CapCut so you do not need to film or edit multiple times. If you need support, reach out to us!
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Zigzag is a puppy training app on a mission to make training enjoyable and accessible for everyone. New puppy parents love their pup for the joy they bring - not the work! We believe a well-trained pup isn't an overnight success, but an imperfect journey with plenty of ups and downs along the way. The Zigzag app offers a tailored training plan based on pup's breed and age as well as 24/7 instant chat with certified trainers for any problem - no matter how big or small. We're 100% dedicated to puppyhood - the critical development window to help pups master key lifeskills. All of our training programmes are based on positive reinforcement methods - see zigzag.dog/about for more details.
Key competitors: Dogo, Woofz, Puppr, Fluffy, Every Doggy, Hundeo, Gentle Beast (US), Pupford (US) Note: we are not seeking to compete with puppy training classes and actively work with certified dog trainers.
Honest: we don't claim having a puppy is easy, but we do say we'll get there, together. We always explain what's happening and why. Playful: our brand highlights the humorous side of having a puppy and getting to know one another. And it's often the imperfections that are worth a laugh. Motivating: our brand is positive and encouraging of the progress and efforts, not just the results. If you're doing training, your doing good. TOV should come across honest, witty, empathetic, encouraging, and casual.
Key competitors: Dogo, Woofz, Puppr, Fluffy, Every Doggy, Hundeo, Gentle Beast (US), Pupford (US) Note: we are not seeking to compete with puppy training classes and actively work with certified dog trainers.
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