All In One Capsule - shots & VO
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We're looking to showcase and promote our new "All in one hair treatment", from a person/creator angle similarly to the way Wild have done in the inpso link below. We'd like it if you could compile a bunch of dynamic shots with lots of movement into one video without VO (e.g. sliding, opening, throwing etc), feel free to add any music over this that you think works well with the shots. If there are any edits you can do to emphasis the movements that would be brilliant. Separately, please could you submit a VO with the video using the script below as a guide? (Please can you leave enough space at the top & bottom of the composition, we can then crop it down to 4x5.)
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Hook
V1: Introducing the UK's first All in one hair treatment
V2: There's never been a better time to start treating hair loss
Body
[only on Hook V2] Introducing the UK's first All in one hair treatment
combining two clinically-proven ingredients
in one convenient capsule.
Manual's clinician's have been on a mission to make treating hair loss even easier.
Simply fill out their online hair assessment
Order the treatment
and it'll get shipped in just 48 hours.
This treatment's only available at Manual.
CTA
Click the link below and get 50% off your first order.
VISUALS:
We'd like it if you could compile a bunch of dynamic shots with lots of movement into one video without VO (e.g. sliding, opening, throwing etc), feel free to add any music over this that you think works well with the shots. If there are any edits you can do to emphasis the movements that would be brilliant.
DO
- Please film in natural bright light
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
DON'T
- Don't film via TikTok app. MUST use CapCut or similar.
- No blurry footage, not being able to see the product or you clearly
V2: There's never been a better time to start treating hair loss)
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We’re challenging the outdated notion that real men shrug their shoulders and carry on.
By empowering men with all the information and choices they need to proactively own their wellbeing, we can turn a corner.
We’re here to be your own personal manual. A guide to owning your health and happiness. Giving you all the tools you need to be good to you.
These are the principle that we follow for content creation
- Demystify the condition: We instill a sense of empathy with our audience. We show that their condition affects a variety of multiple men, and they are not alone.
- Science behind the condition: Our medical team explain the condition i.e Hair Loss, in a down-to-earth, accessible and easy to understand scientific way
- Demistyfy the solution: We outline that there is hope out there. We present our range of solutions to treat the problem
- Science behind the solution: Our medical team explains the solution i.e our products, in a down-to-earth, accessible and easy to understand scientific way. Also highlighting all the difficult parts of the journey i.e. side effects, timings etc.
- Social proof: We back up our solutions with customer testimonials, before and after imagery, press clippings etc.
we look at hims (UK and UK) and keeps (US based) for hair loss mainly
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