Daily UV Mom and Daughter
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
Young female and their mother both applying their preferred Daily UV - one prefers the Daily UV Glow and the other the Daily UV Invisible. Applications shouldn't be perfectly in synch, but instead very off the cusp and natural. For example, similar to the referenced video: while one person is applying the product the other is introducing the theirs/sharing why they prefer it/etc.
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Please start with a simple but effective hook, along the lines of: "skincare w/ my mom/daughter", "SPF duo with mom and daughter duo", "Garnier Daily UV review w/ my mum/daughter".
Overall, the tone should feel very conversational, light and fun. It should not come off as sales-y so please avoid taking lines directly from the website or product comms below and saying them word for word; ad-lib and bring in your own flare!
For example: "Up to 24 hours of Hydration" should be changed to something more like "leaves my skin feeling super hydrated" or even a simple "really moisturising"
Product Claims to possible touch on for BOTH:
- Vit C meets high UV protection
- 24 hours of hydration
- No greasiness
- No stickiness
- perfect daily SPF
Product claims for Daily UV Glow:
- reduces look of dark spots
- game changer
Product claims for Daily UV invisible
- no white cast
- invisble and lightweight formula
Please avoid using any traditional CTA's that sound extremely sales driven and inauthentic, such as "go get yours today", etc... keep up the tone of conversational and fun!
We'll need a mother/daughter duo, or similar... Happy to consider niece/aunt, son/mother, daughter/father as well.
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
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Please refer to project briefs
Please refer to project briefs for individual TOV notes, as each client and project may be different
Please refer to project briefs
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