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Project Summary

Project Name
Q+A Bodycare collection haul, range available at Boots
Brand
Ellipsis Brands
Brand
Q+A
Compensation for this project
$125
Duration
30-60 seconds
Format
Physical product
Yes

The Brief

Description

A video that features a Q+A bodycare haul purchased from a Boots store, following the recent launch of the collection with the retailer. Showing the audience, the products purchased whilst talking about range benefits and retailer perks, i.e. product exclusivity.

# Variations
Additional Variations
0
Ad specs
Story
Square
16:9
4:5
Main Concept
Script/Description of Scenes

Video requirements - 

• Film in bright, sunny, natural lighting.

• Film in a home setting, ie bathroom, bedroom or other clean space.

• Shoot in high resolution for enhanced video quality.

• Film on camera app (on mobile device).

• Highlight the products coming out of the Boots bag to create an emphasis on the retailer. 

• Clearly show the products off 

Key messaging – 

• Q+A Bodycare range is now available to shop at Boots 

• Available in-store and online 

• Exclusive new launch available instore and online at Boots

• Collect advantage card points as you shop

• An ingredient-led range to tackle a variety of skin concerns

• Boost your bodycare

• 97% natural range 

• Irresistible scents

• Save 25% on the range in-store and online at Boots until 28th August

Story board and script 

Scene 1 – Begin with an empty shot and place the Boots bag down (filled with the products) on a flat surface so the logo can be clearly seen (the bag may potentially need some padding inside to keep it well-structured and stood upright).

Script 1 – Q+A bodycare has landed at Boots, which means it’s easier than ever to refresh my regime!

Scene 2 – Film a clip/pan from above, looking into the bag to show the products arranged nicely inside. Slowly zoom in on the product inside the bag.

Script 2- Naturally formulated and supercharged with active ingredients, think skincare for everywhere with this affordable range.

Scene 3 – With the camera positioned at the same angle as scene 1 (facing the stood-up bag). Show yourself pulling out each product from the bag, showing each to the camera for a close-up. Ensure that the front of each product faces the camera as you do. Work through the products one by one, placing each product out of the frame as you go. Please pull out the products in the following order: 

Salicylic Acid Body Wash, 

Hyaluronic Acid Body Wash, 

AHA Body Exfoliator Scrub, 

Ceramide Body Lotion, 

Vitamin C Body Cream, 

Hyaluronic Acid Post-Shower Moisturiser,

Salicylic Acid Smoothing Lotion,

Ceramide Shower Cream,

Collagen Body Butter

Script 3:

Whether you’re struggling with dryness, tackling stressed skin or just looking for an indulgent self-care treat, there’s something for every skin type. To celebrate the launch at Boots, you can save 25% on the full range right now, so I headed to my local store to take full advantage. Most excitingly, I managed to get my hands on the new and exclusive Collagen Body Butter, which I can’t wait to try!

Scene 4 – Holding the Salicylic Acid Smoothing Lotion, zoom in on the ingredient checklist on the back of the product and run your fingers down the side of the list for skin types to highlight how it’s suitable for different skin types.

Script 4: Discovering your perfect products has never been so easy. Whether you’re shopping in-store or browsing online, the easy-to-read on-pack checklist makes finding the right products for your skin type so simple. 

Scene 5 – Show the Collagen Body Butter tub to the camera (with the Ceramide Shower Cream and Boots bag in the background of the shot) and unscrew and remove the lid. Show the texture of the Body Butter and swatch the product using your fingers, rubbing it into the back of your hand. 

Script 5: The skin on our bodies deserves the same level of TLC we give to our faces. But with Q+A bodycare each product is packed with skin-loving ingredients and irresistible scents. And now that I can pick up all my essentials from Boots there’s no excuses.

Scene 6 – Arrange the products on a flat surface in front of the Boots bag so the whole collection can be seen and the Boots logo on the bag is visible. Pan along the front to show the full collection sat against the branded bag. Finish the video with a shot further back but so the full collection is in shot with the bag.  

Script 6:

Make sure to head to Boots to explore the range and give your bodycare a boost. Whether you’re shopping online or in one of the 424 Boots stores across the UK and Ireland, it’s never been easier to upgrade your regime.

Additional information

Creator requirements:

Location: UK based 

Gender: Female 

Age: 18-30

DO

  • Please film in natural bright light
  • Send the Raw content
  • Keep it lively and energetic - we want to encourage the audience!
  • Shoot high-res
  • Submit all formats after sign off

DON'T

  • Don't sound like you're reading off a script
  • Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
Ellipsis Brands
Pronunciation
Q and A
Social Media
Category
Beauty/Cosmetics
About

Ellipsis Brands is a beauty brand incubator inspired to deliver meaning and relevance to an ever-changing market. Our ambitious and creative nature, combined with a unique vertically integrated business model, allows us to deliver innovative brand creation.

Brands in our portfolio include ingredient-led skincare brand Q+A and men's grooming brand Percy Nobleman.

Brand Guidelines
Tone of voice

In a friendly tone of voice, but delivering educational content to our audience. 

Competitors/similar brands
Details on brand
Name
Q+A
Social Media
Category
Beauty/Cosmetics
About
Q+A | 98% Natural | Ingredient-Led On a mission to demystify skincare πŸ§–β€β™€οΈ Natural and ingredient-led formulas, made in the UK πŸ‡¬πŸ‡§ @hollandandbarrett @sainsburys @sephorauk @tescofood We're Q+A, a natural, affordable and ingredient-led skincare brand on a mission to demystify skincare. If you're wondering, it's pronounced 'Q and A' - we're here to answer your skincare questions! Accessibility is at the heart of what we do here. From our on-pack Skin Type Checklist to our purse-friendly prices, we want to make sure everyone can discover the perfect products for their skin type with ease! We launched in 2019 with one goal in mind, to take the stress out of your skincare regime, and we'd say we've done just that. Don't just take our word for it, fast forward to 2023 and a Q+A product is sold every 15 seconds and can be found in 8000 stores across the globe.
Brand Guidelines
Video Requirements: Brand name is pronounced β€˜Q and A’ Film in bright, natural lighting Film in a home setting, ie bathroom, bedroom or other clean space. Shoot in high resolution for enhanced video quality Film on camera app (on mobile device) Video must clearly show application to face Script can be adapted to suit tone of voice of creator, as long as key messaging is covered.
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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July 16, 2024
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