A video that features a Q+A bodycare haul purchased from a Boots store, following the recent launch of the collection with the retailer. Showing the audience, the products purchased whilst talking about range benefits and retailer perks, i.e. product exclusivity.
Q+A Bodycare collection
Salicylic Acid Body Wash - https://www.qandaskin.com/collections/bodycare/products/salicylic-acid-body-wash?variant=40449707737177
Hyaluronic Acid Body Wash - https://www.qandaskin.com/collections/bodycare/products/hyaluronic-acid-body-wash?variant=40436544405593
AHA Body Exfoliator Scrub - https://www.qandaskin.com/collections/bodycare/products/aha-exfoliator-body-scrub?variant=40449743126617
Ceramide Body Lotion - https://www.qandaskin.com/collections/bodycare/products/ceramide-body-lotion?variant=40456585281625
Vitamin C Body Cream - https://www.qandaskin.com/collections/bodycare/products/vitamin-c-body-cream?variant=40456590196825
Hyaluronic Acid Post-Shower Moisturiser - https://www.qandaskin.com/collections/bodycare/products/hyaluronic-acid-post-shower-moisturiser?variant=40436546830425
Salicylic Acid Smoothing Lotion - https://www.qandaskin.com/collections/bodycare/products/salicylic-acid-smoothing-lotion?variant=40456575418457
Ceramide Shower Cream,
Collagen Body Butter
Video requirements -
• Film in bright, sunny, natural lighting.
• Film in a home setting, ie bathroom, bedroom or other clean space.
• Shoot in high resolution for enhanced video quality.
• Film on camera app (on mobile device).
• Highlight the products coming out of the Boots bag to create an emphasis on the retailer.
• Clearly show the products off
Key messaging –
• Q+A Bodycare range is now available to shop at Boots
• Available in-store and online
• Exclusive new launch available instore and online at Boots
• Collect advantage card points as you shop
• An ingredient-led range to tackle a variety of skin concerns
• Boost your bodycare
• 97% natural range
• Irresistible scents
• Save 25% on the range in-store and online at Boots until 28th August
Story board and script
Scene 1 – Begin with an empty shot and place the Boots bag down (filled with the products) on a flat surface so the logo can be clearly seen (the bag may potentially need some padding inside to keep it well-structured and stood upright).
Script 1 – Q+A bodycare has landed at Boots, which means it’s easier than ever to refresh my regime!
Scene 2 – Film a clip/pan from above, looking into the bag to show the products arranged nicely inside. Slowly zoom in on the product inside the bag.
Script 2- Naturally formulated and supercharged with active ingredients, think skincare for everywhere with this affordable range.
Scene 3 – With the camera positioned at the same angle as scene 1 (facing the stood-up bag). Show yourself pulling out each product from the bag, showing each to the camera for a close-up. Ensure that the front of each product faces the camera as you do. Work through the products one by one, placing each product out of the frame as you go. Please pull out the products in the following order:
Salicylic Acid Body Wash,
Hyaluronic Acid Body Wash,
AHA Body Exfoliator Scrub,
Ceramide Body Lotion,
Vitamin C Body Cream,
Hyaluronic Acid Post-Shower Moisturiser,
Salicylic Acid Smoothing Lotion,
Ceramide Shower Cream,
Collagen Body Butter
Script 3:
Whether you’re struggling with dryness, tackling stressed skin or just looking for an indulgent self-care treat, there’s something for every skin type. To celebrate the launch at Boots, you can save 25% on the full range right now, so I headed to my local store to take full advantage. Most excitingly, I managed to get my hands on the new and exclusive Collagen Body Butter, which I can’t wait to try!
Scene 4 – Holding the Salicylic Acid Smoothing Lotion, zoom in on the ingredient checklist on the back of the product and run your fingers down the side of the list for skin types to highlight how it’s suitable for different skin types.
Script 4: Discovering your perfect products has never been so easy. Whether you’re shopping in-store or browsing online, the easy-to-read on-pack checklist makes finding the right products for your skin type so simple.
Scene 5 – Show the Collagen Body Butter tub to the camera (with the Ceramide Shower Cream and Boots bag in the background of the shot) and unscrew and remove the lid. Show the texture of the Body Butter and swatch the product using your fingers, rubbing it into the back of your hand.
Script 5: The skin on our bodies deserves the same level of TLC we give to our faces. But with Q+A bodycare each product is packed with skin-loving ingredients and irresistible scents. And now that I can pick up all my essentials from Boots there’s no excuses.
Scene 6 – Arrange the products on a flat surface in front of the Boots bag so the whole collection can be seen and the Boots logo on the bag is visible. Pan along the front to show the full collection sat against the branded bag. Finish the video with a shot further back but so the full collection is in shot with the bag.
Script 6:
Make sure to head to Boots to explore the range and give your bodycare a boost. Whether you’re shopping online or in one of the 424 Boots stores across the UK and Ireland, it’s never been easier to upgrade your regime.
Creator requirements:
Location: UK based
Gender: Female
Age: 18-30
DO
DON'T
Ellipsis Brands is a beauty brand incubator inspired to deliver meaning and relevance to an ever-changing market. Our ambitious and creative nature, combined with a unique vertically integrated business model, allows us to deliver innovative brand creation.
Brands in our portfolio include ingredient-led skincare brand Q+A and men's grooming brand Percy Nobleman.
In a friendly tone of voice, but delivering educational content to our audience.