Face-to-camera testimonial of our women’s hormones home blood test. Two versions - one which is purely face to camera, the other that includes unboxing and product-in-use shots, and the results interface.
https://thriva.co/womens-health-test-packages/womens-hormones-blood-test-insights (Product page)
https://try.thriva.co/womens-hormones-lp (Landing page)
Hook: |
Script: Hook: [Model talking to camera] Ladies - ever feel like something might be up with your hormones?
Script:
[Model talking to camera]
I’d been thinking for a while that something wasn’t quite right. I’d had irregular periods and a few other things just felt a bit ‘off’. I struggled to get a blood test through my GP as I wasn’t ‘sick’, but I wanted to check things out more.
I looked at private clinics but they were way too expensive - and then I found Thriva. Their Women’s Hormones blood test gives you an in-depth look at your levels of oestrogen, testosterone, FSH, LH and thyroid hormones. These can affect your periods, mood, sex drive, energy levels, weight, and even skin.
[Cut to unboxing the kit]
Taking the test is really easy and you get results within 48 hours after posting your sample.
[Cut to scrolling the results screen (don’t show FSH on-screen unless it is actually high as per script below)]
You get a GP report included that explains things in detail and how they could be linked to any symptoms. I found out I had elevated levels of FSH and the GP recommended some lifestyle changes to bring this down. I’m already starting to feel better and my periods are more regular again.
CTA: [Back to holding the box] You can order your test from Thriva today - I couldn’t recommend it enough. |
CTA:
Please film and submit variation (no product, face to camera only), then film and submit variation 2 (with product) when it arrives.
The best way to go about it is to insert the unboxing / product shots into your original video afterwards.
DO
- please film in natural bright light
- Add engaging captions to your video! remember to submit the version without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- when you refer to the product you can refer to it as: Manual’s hair loss treatment; Manual’s minoxidil spray; Minoxidil spray; Spray hair loss treatment
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DON'T
- please avoid showing the 5% (or 10%) label part of the Minoxidil label. We want to show the Minoxidil product but can we keep the % part of it hidden as we could potentially see issues with TikTok policy
- don't sound like you're reading off a script
- don't film via TikTok app. MUST use CapCut or similar.
- no blurry footage, not being able to see the product or you clearly
Another variation with the same script, but only face to camera - no cutaways to product unboxing etc. This to be delivered first, with the product cutaway version to be delivered later once the creator has completed the full test purchase & results experience.
Our mission is to help you live healthier for longer.
It’s estimated that over 20% of our lives will be spent in poor health — diseases we can prevent are the main cause of this. But in a space overrun with misinformation and fads, it can be hard to know where to start. We want to take the guesswork out of managing your health.
With regular health checks, you can understand what’s happening inside your body, the impact your lifestyle is having, and what you can do to feel your best.
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