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This project requires a physical product
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
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*Delivery can take up to 10 days. Please consider your availability before you agree to this project.
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Project Summary

Project Name
Thriva Women's Hormones Testimonial 230620
Brand
Thriva
Brand
Website
Compensation for this project
$110
Duration
30-60 seconds
Format
Physical product
Yes

The Brief

Description

Face-to-camera testimonial of our women’s hormones home blood test. Two versions - one which is purely face to camera, the other that includes unboxing and product-in-use shots, and the results interface.

# Variations
Additional Variations
1
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

https://thriva.co/womens-health-test-packages/womens-hormones-blood-test-insights (Product page)

https://try.thriva.co/womens-hormones-lp (Landing page)

Main Concept
Script/Description of Scenes

Hook:  |

Script: Hook: [Model talking to camera] Ladies - ever feel like something might be up with your hormones?

Script:

[Model talking to camera]

I’d been thinking for a while that something wasn’t quite right. I’d had irregular periods and a few other things just felt a bit ‘off’. I struggled to get a blood test through my GP as I wasn’t ‘sick’, but I wanted to check things out more. 

I looked at private clinics but they were way too expensive - and then I found Thriva. Their Women’s Hormones blood test gives you an in-depth look at your levels of oestrogen, testosterone, FSH, LH and thyroid hormones. These can affect your periods, mood, sex drive, energy levels, weight, and even skin.

[Cut to unboxing the kit]

Taking the test is really easy and you get results within 48 hours after posting your sample. 

[Cut to scrolling the results screen (don’t show FSH on-screen unless it is actually high as per script below)]

You get a GP report included that explains things in detail and how they could be linked to any symptoms. I found out I had elevated levels of FSH and the GP recommended some lifestyle changes to bring this down. I’m already starting to feel better and my periods are more regular again.

CTA: [Back to holding the box] You can order your test from Thriva today - I couldn’t recommend it enough. |

CTA: 

Additional information

Please film and submit variation (no product, face to camera only), then film and submit variation 2 (with product) when it arrives.

The best way to go about it is to insert the unboxing / product shots into your original video afterwards.

DO

- please film in natural bright light

- Add engaging captions to your video! remember to submit the version without!

- Keep it lively and energetic - we want to encourage the audience!

- Shoot high-res

- when you refer to the product you can refer to it as: Manual’s hair loss treatment; Manual’s minoxidil spray; Minoxidil spray; Spray hair loss treatment

DON'T

- please avoid showing the 5% (or 10%) label part of the Minoxidil label. We want to show the Minoxidil product but can we keep the % part of it hidden as we could potentially see issues with TikTok policy

- don't sound like you're reading off a script

- don't film via TikTok app. MUST use CapCut or similar.

- no blurry footage, not being able to see the product or you clearly

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation

Another variation with the same script, but only face to camera - no cutaways to product unboxing etc. This to be delivered first, with the product cutaway version to be delivered later once the creator has completed the full test purchase & results experience.

3rd Variation
About the client
Name
Thriva
Pronunciation
Social Media
Category
Health/Wellness
About

Our mission is to help you live healthier for longer. 

It’s estimated that over 20% of our lives will be spent in poor health — diseases we can prevent are the main cause of this. But in a space overrun with misinformation and fads, it can be hard to know where to start. We want to take the guesswork out of managing your health.

With regular health checks, you can understand what’s happening inside your body, the impact your lifestyle is having, and what you can do to feel your best.

Brand Guidelines

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Tone of voice

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Competitors/similar brands
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Name
Website
Social Media
Category
About
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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