Give Your Gut a LIDL Love
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We are looking to drive brand awareness in line with our launch into LIDL.
We are looking for creators to create a gut friendly dip recipe using Lidl’s ingredients for our chips or a boosted meal using our nuts + seeds.
The idea is along the lines of spending "£10 in Lidl to look after your gut (inc Boundless)" which could be done in two ways:
- Make a gut friendly dip recipe using Lidl’s ingredients which our chips will be used in
- Make a boosted meal using our nuts + seeds. Typically this is making a granola, salad or soup then topped with our N+S.
We are happy to send recipes but we also have no objections to creative interpretation!
.svg)
.svg)
Gut Health is going mainstream and while many brands are championing the gut, most are not affordable or accessible to the everyday consumer.
Boundless is a gut happy snacking brand with a range of chips and nuts and seeds - while we are small, our goal has always been to make better snacking available to everyone.
Create a script that is natural and authentic to you! Please share what recipe you will be doing ahead of filming!
HOOK: The best gut happy / my favourite gut happy recipe to feed 4 for under £10.
A clip/short clips suggesting you went to LIDL.
Then speak of key gut benefits or have on screen: (feel free to look at the website for more that might resonate better with your gut issues so you can speak more authentically)
- Kiwi - high in fibre to support gut bacteria,
- Raspberries - high in fibre for gut health & manganese for healthy skin and bones,
- Boundless n+s - fibre activation nutrients like mood-boosting magnesium, zinc and iron).
End with a testimonial about how delicious or how easy it was.
End with a CTA.
-----
- Boundless is the main focus but keen for creators to have freedom on whole video.
- Please film all in good lighting, needs to be bold/bright (ideally colourful).
- Refer to Inspo video + Project Description for visual guidelines
Food / Health / Wellness Focus
- Boundless is the main focus but keen for creators to have freedom on whole video.
- Please film all in good lighting, needs to be bold/bright (ideally colourful).
- Refer to Inspo video for visual guidelines
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
SUBMITTING FORMATS
- for your first submission, please deliver the 9x16 format with and without captions
- After any revisions and sign off, please deliver all other formats requested by the brief. This can easily be done via CapCut so you do not need to film or edit multiple times. If you need support, reach out to us!
.svg)
Meet Boundless! We're on a mission to get the nation gut happy. We make gut happy snacks that make you feel good. We have a range of chips and nuts & seeds packed with mouth watering flavour to get your tastebuds celebrating every crunch.
Fun, Playful, Conversational, Casual, Authoritative, Caring, Enthusiastic, Passionate
Your content
Your uploads
Your content was submitted! The Twirl team will cross-check your content and, if ready, deliver it to the brand. The brand may ask for revisions before your project is marked as completed.
Please note: It may take up to 10 min until your assets are shown here.