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Project Summary

Project Name
Scribe Holiday Handovers V1
Brand
Scribe
Brand
Website
Compensation for this project
$125
Duration
30-60 seconds
Format
Physical product
No

The Brief

Description

We’re looking for you to create a TikTok-style video less than 60 seconds in length that show you using Scribe to solve a problem or in a scenario. We’re looking for your videos to have:

  • Scroll-stopping hooks
  • Lots of cuts & editing to keep viewers engaged
  • High-quality footage of you using Scribe to make a step-by-step guide

Our team created 1 viral video with over 1M views (check it out here). Our goal is for you to make more videos like this that advertise Scribe to audiences we’re most interested in.

Please follow the script below and ensure that your video meets all of the requirements in the video checklist:

This video will  focus on the pressure of creating handovers notes before leaving work to go on vacation.

Your video must follow this script as much as possible, but feel free to make some creative tweaks where it feels appropriate to you and try to make it as entertaining and engaging as you can.

NOTE: Ideally you can turnaround within 3-5 days of being selected, as the brief is fully fledged.

# Variations
Additional Variations
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

Scribe is an award-winning Chrome extension used by over 1,000,000+ people that auto-generates step-by-step guides with automatic screenshots and text instructions by capturing your screen while you click and type. (www.scribehow.com)

Main Concept
Script/Description of Scenes

Hook Script:

“Does the stress of creating handovers before going on vacation make you reconsider even going in the first place? 

I’ve got a hack that makes handovers 100 times easier, so you can ditch the long meetings and endless emails and start your vacation the right way!”

Hook Visual Cues:

[Keep it casual and real, as if talking to a friend. Make sure the audio is clear and level. Bring this alive through interesting camera angles and editing - feel free to add some personality and your own touch to this - we want to avoid looking like you’re just sat at a desk reading a script.]

Detail/Demo Script:

“It’s a tool called Scribe and it allows me to create how-to guides for all the tools and processes my team might need to use whilst i’m away!

I only have to do the process once, and Scribe automatically generates a step-by-step guide showing exactly how it’s done. 

It includes all of the information my co-workers might need, like site links, screenshots showing where they need to click, and written explanations to give detail behind every action.

I give my team access, and thats it! And if they’ve any questions around a specific step, they can leave feedback at the exact point in the guide, which I can answer before I go, so i can be confident they can follow the process from start to end. 

The best part? I don’t get messages from work asking me how to do things whilst i’m drinking cocktails on the beach anymore, result!!!”

Detail/Demo Visual Cues:

[For the demo section, we need you to highlight the magic behind Scribe and how easy it is to use as a platform. 

As you say ‘i do the process’ show yourself doing the last couple of points of this Scribe https://scribehow.com/shared/HowtoresizeallcolumnsinGoogleSheetspx6zz7VTMubXuMO4ofQWg?referrer=community  - then make a BIG point of clicking the ‘stop capture’ button the on the Scribe chrome extension and show the Scribe thats been generated. 

As you talk through the next part of the Script - zoom into and demo the specific sections of the Scribe you are referring to. Make sure that what is being shown in the video matches back to what you are explaining, for example, when saying ‘screenshots showing where you need to click’ show this specific element.]

CTA Script:

“Start your vacation early. Head over to Scribehow.com now to get started.”

CTA Visual Cues:

[Have fun here and refer to going on vacation somehow. This might be a change of outfit e.g. your suddenly wearing sunglasses and a holiday outfit. Use text overlay to show the url scribehow.com]

Additional information

We need creators who can confidently present software on a laptop or desktop computer - showing Scribe clearly and making it visually easy to follow.

Please also refer to the following checklist:

  • Use the provided audiovisual script 
  • Script format: each video must be in this format

Hook: Present a problem that you/your audience have that can be easily solved with Scribe.

Demonstration: Demonstrate what a Scribe looks like.

Call to action: Emphasize Scribe as the solution to the problem you presented. Direct viewers to install Scribe.

  • Length: No longer than 60 seconds.
  • Music (if used): Pre-cleared sounds only: any music used must be authorized for commercial use. Check here for pre-cleared music.
  • Provide Scribe with Edited videos with and without music
  • Hook: captivating, scroll-stopping opener. Please include your face in the first few frames.
  • Call to action: must be included at the end of the video. Please use the CTAs provided in the Script.

Videography:

  • Clear shots of Scribe in use that are easy to read.
  • Multiple angles & cuts to keep viewers engaged
  • High-quality footage with good lighting
  • Keep all on-screen text in the ‘safe zone’ (220px from the top and 420 px from the bottom )
Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
Scribe
Pronunciation
Social Media
Category
Software
About

Scribe is an award-winning Chrome extension used by over 1,000,000+ people that auto-generates step-by-step guides with screenshots and text instructions by recording your screen while you click and type, meaning you can create easy to follow guides in minutes, not hours.

Brand Guidelines

Zapier, Motion, Asana, Monday, Click Up

Tone of voice

Casual, Friendly, Approachable, Inclusive, Informative

Competitors/similar brands

Zapier, Motion, Asana, Monday, Click Up

Details on brand
Name
Website
Social Media
Category
About
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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