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Project Summary

Project Name
BrocElite by MARALABS (USP # 2: Chronic Stress/Fatigue)
Brand
Mavenreach
Brand
MARALABS
Compensation for this project
$125
Duration
15-30 seconds
Format
Physical product
Yes

The Brief

Description

We’d like to copy this video: https://drive.google.com/file/d/1lvxsWk0H6M2CbvXmKR0_f-lQM0tSHIfH/view  - frame for frame and change out the voiceover and text on screen for another supplement. Ideally, we’d like macro zoom ins on the supplement and bottle during golden hour, clip of you shaking the bottle in front of the camera, clip of you taking the supplement with a glass of water. The voiceover and text on screen will explain the benefits of BrocElite® Plus and sulforaphane.

TIP: Share if you resonate with chronic stress / fatigue

# Variations
Additional Variations
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

BrocElite®, the only naturally derived supplement on the market containing Stabilized Sulforaphane—the water soluble, bioactive molecule with thousands of studies supporting its benefits. It also helps: (1) detox the liver; (2) combat inflammation; and (3) brain function. 

BrocElite vs Other Broccoli Supplements: 

  • Has sulforaphane in the capsule
  • Has NO glucoraphanin in the capsule
  • Induces Nrf2 (you feel the difference)
  • No fillers
  • Certified glyphosate residue free
  • Each batch 3rd party tested for SFN content

Unfortunately, receiving the health benefits from sulforaphane isn’t as simple as eating a bunch of broccoli or sprouts. You would have to eat around 1-5lbs of raw organic broccoli in order to receive any benefit of sulforaphane. This would get old really fast (trust us—our founder, David, has done it!). Even worse, because of how food is grown and handled, you can't be sure that the broccoli you're eating contains adequate levels of glucoraphanin, the precursor to sulforaphane.

Our supplement, BrocElite, has stabilized sulforaphane right in the capsule. In fact, it’s the only naturally derived stabilized sulforaphane product on the market—no other broccoli supplement has it.

Other broccoli supplements may say they have sulforaphane, but they really have the precursor (sometimes confusingly marketed as “sulforaphane glucosinolate”). And despite flashy marketing, broccoli supplements with glucoraphanin most likely won't help you.

**we’re going to do a voiceover and possible, need Twirl’s help with guiding creators on voiceover. Give creators bullet points of USPs and give creator flexibility to talk naturally about product

Main Concept
Script/Description of Scenes

Please see full creative brief here: https://docs.google.com/document/d/1l_Sh7BNShUnKCi3BVPJA36wgVSl1byB2eN1Vza28ung/edit#heading=h.z5r2qrj97i73 

We’d like to copy this video frame for frame and change out the voiceover and text on screen for another supplement. Ideally, we’d like macro zoom ins on the supplement and bottle during golden hour, clip of you shaking the bottle in front of the camera, clip of you taking the supplement with a glass of water. The voiceover and text on screen will explain the benefits of BrocElite® Plus and sulforaphane.

Inspiration

Inspo link 2: https://drive.google.com/file/d/1lvxsWk0H6M2CbvXmKR0_f-lQM0tSHIfH/view?usp=sharing (20 seconds)

Inspo link 4:

https://drive.google.com/file/d/1TMrBo8jgPztCiLEEU75RaT2Am-N0b6ol/view   (47 seconds)

Script

Frame 1:  Frame 1 is shot outdoors, with a nice background setting (ideally sunrise or sunset, in a field/forest/trees/grass).  With no face or head, your middle body is at the center of the frame. You are holding a bottle of BrocElite® Plus centered in the middle of the screen, which is the focus of Frame 1.

On-screen text: Struggling with brain fog, low energy, or chronic stress?

On-screen text is flashed across the top of the screen.

Voi

Links to photos for video:

https://drive.google.com/file/d/10WwamcYRU_efRWfeIlgrMEE77DbMz-OS/view

https://drive.google.com/file/d/1HGZppIW-vlbMxgpkunoDHRZrjCtgtdGp/view

Additional information

Note: We cannot make any claims about “cures'' and we cannot mention disease states. Ex. We can mention blood sugar but not diabetes. We can mention inflammation but not cancer.

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
Mavenreach
Pronunciation
Māvenrēach
Social Media
Category
Marketing agency
About

MavenReach is a female-owned, female-run, full-service influencer marketing agency

Brand Guidelines
Tone of voice

This would depend on the our client's brand profile.

Competitors/similar brands
Details on brand
Name
MARALABS
Social Media
Category
Health/Wellness
About
Website: https://mara-labs.com/ About Us: Mara Labs was founded by three researchers and physicians from Johns Hopkins and the Medical University of South Carolina. They were determined to find a supplement that could deliver stable sulforaphane and activate the NRF2 pathway. After testing numerous supplements claiming these benefits, they found none lived up to the claims, prompting them to develop their own solution. What is sulforaphane? It is the good molecule that comes from broccoli, and its amazing benefits are why people grow and eat broccoli sprouts. Sulforaphane was discovered in 1992 at Johns Hopkins and since then there have been over 2,000 research papers written about its many benefits, such as blocking inflammation, supporting brain health, promoting antioxidant production, detox, improving sleep, and more. Note: We cannot make any claims about “cures'' and we cannot mention disease states. Ex. We can mention blood sugar but not diabetes. We can mention inflammation but not cancer.
Brand Guidelines
General Do’s and Don'ts Do ✅Outfit: Please wear smart casual sweater, lounge clothes/athleisure, jacket, jeans, sundress (NO plain house clothes like oversized t-shirt, plain leggings, pajamas, sweats.) ✅ Film with bright natural daylight Don’t ❌ Show logos or brand names ❌ Show excessive clutter or anything overly distracting ❌ Use copyrighted material or music
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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