Unboxing & shirt rotation - 4 Ways to Style
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
My Shirt Rotation – Unboxing & Ways to wear
As a brand we’ve been dressing the nation for stand out moments for well over 100 years. We’d like to see you style 4 shirts 4 ways!
.svg)
.svg)
4 Shirts –
The Revere Polo Shirt https://tmlewin.co.uk/products/black-revere-collar-polo-67750
The White Shirt https://tmlewin.co.uk/products/non-iron-white-twill-button-cuff-fitted-shirt-53848
The Oxford Shirt https://tmlewin.co.uk/products/plain-navy-twill-contrast-trim-shirt-65652
The Performance Shirt https://tmlewin.co.uk/products/max-performance-regular-fit-blue-single-cuff-shirt-64995
To Show followers how you'd style up 4 core shirts every man needs! This can be out & about like example 3 or it can be at home with a stylish minimal aesthetic. This will include the unboxing as mentioned below. Please do the video with a natural feeling voice over. Then the CTA would be the closing caption 'What's your shirt rotation?' Leaving followers with an open question.
Shirt 1 – The White Shirt – Styled more formally maybe with a tie, or blazer/suit jacket
Shirt 2- The Oxford Shirt to be styled smart casual e.g. Over a white tee with jeans
Shirt 3- Max Performce Light Blue to be styled for an event e.g. open collar, chinos, ¼ zip/ loafer/boots
Shirt 4- Polo Shirt, to be styled for a dress down Friday e.g. jeans/smart trainer
These will be delivered to you boxed & with a card saying about shirt rotation & a hashtag. We’d like this to be shown in the unboxing.
Then we’d like you to unbox the product and discuss each shirt briefly as you take them out (refer to URL and what feels natural to you for what you’d actually say & do a pause so this can be a separate asset if needed.
Then transition into the ‘shirt rotation’ these can transition however your usual style would be. We have put examples below of the kind of thing we would like.
It would be nice to have the name on the screen like shown In example 1
The White Shirt
The Oxford Shirt
The Revere Polo
The Performance Shirt
Sign off could be ‘What’s your shirt rotation?’
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
- No blurry footage, not being able to see the product or you clearly
.svg)
T.M.Lewin
a partnership between Thomas Mayes Lewin and Geoffrey
James Lewin began in 1898, established in Jermyn Street, London,
the home of English shirt making and the start of our story.
In
the early 1900s, with a growing reputation for design and quality,
Thomas Mayes Lewin created the first ever button up shirt.
Regarded as one of the pioneers of the then known ‘coat shirt,’ he
had created a product so iconic that 120 years later it still hangs
proudly in every man’s wardrobe. 120 Years In The Making
Reiss, COS, Masimo Dutti, ARKET, Moss.
What we say and how we say it is important. It forms our brand character, so our copy should consistently read like ‘T.M.Lewin’ no matter who we’re talking to or where they find us.
Short version: 70 Million Shirts Sold Fine Fabrics ~ Expert Craftsmanship ~ Smarter Service Long version: 70 Million Shirts Sold Here’s why.
Fine Fabrics
From classic cottons to performance weaves, we source the finest fabrics, some from prestigious Italian mills, that look and feel the part across your whole wardrobe. Expert Craftsmanship With more than 100 years of tailoring expertise, every single garment we design is crafted to the highest standards, resulting in wear-forever pieces with timeless appeal. Smarter Service With a super-fast checkout, same day dispatch and free UK returns, we put our customers’ wants and needs at the heart of our online service.
Reiss, COS, Masimo Dutti, ARKET, Moss.
Your content
Your uploads
Your content was submitted! The Twirl team will cross-check your content and, if ready, deliver it to the brand. The brand may ask for revisions before your project is marked as completed.
Please note: It may take up to 10 min until your assets are shown here.