I Cant Believe These Results
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
A specific framework of video with creator - Specified in the brief - Up beat and engaging video
.svg)
.svg)
Hook: I actually can't believe this stopped me sweating..and its sustainable
Scene: Green Screen - Talking head, Shot of the website - talking head in the corner (Product page)
Clear pop up on screen: 💦 Bye Bye Sweat Patches..💦
Problem: I’ve always struggled to find a refillable, sustainable antiperspirant that really works…especially after my morning coffee run.
Scene: B-roll, Creator just finishing run - in an uncomfortable situation with sweat patches - looking around awkwardly
Clear pop up on screen:
- Run 🏃
- Hide 🫣
- Help 🆘
Failed Solution: Most deodorants that work..are 1. damaging to the environment and 2. Just don't smell that good..
Scene: Creator talking to screen, Creator to point to each of the pop up on screen:
Clear Pop up on screen:
- 1. Bad for the environment ❌
- 2. Just don't smell that good..😷
Product Intro: I’ve seen ads for Make Waves, so thought I would give them a try, this arrived super fast in the post a couple days ago - I was so excited to try..
Scene: Unboxing, A sped up unboxing of the product out of the post - clear product shot
Features/USP: The refillable antiperspirant is so cute, not only that they are both vegan & cruelty free..and the smell..im obsessed. I got the Sandalwood & Patchouli to start and can not wait to try their other 3!
Scene: Close up b-roll of the product
Clear pop up on screen:
- Cute & Refillable 💅
- Vegan & Cruelty Free 🌱
- Fresh Range of Scents 🙋♀️
Benefits: Since I started using, I have had no sweat patches after the gym..during work and ever after at drinks with my colleagues.
Scene: Creator dance/spin holding the product, Wave finger toward camera
Clear pop up on screen: ❌ Sweat Patches ❌
CTA: I feel so much more confident in myself since using this - but don't just take my word for it..
Scene: Trust pilot reviews to pop up all over and fill up the screen
Trustpilot:
https://uk.trustpilot.com/review/wearemakewaves.com
Best Practices & Delivery Instructions 👇
- Keep the video fast paced with quick cut scenes (think the Heartbeat method - something happening every 1-2 seconds) - this is important to keep the audience engaged
- The video should not sound like an ad. It should feel like an normal piece of content in your IG feed
- The first 1-5 seconds (“hook”) mean everything to the performance of the ad, so it’s got to capture attention
- Film vertically with resolution no lower than 1080x1920 in a well-lit area
- The use of clear and visible captions within the video is imperative to capture attention when users are no using sound
- Only use sounds from this library: https://ads.tiktok.com/business/creativecenter/music/pad/en?rid=w4awkmf7hoh (if sounds are necessary - they usually are not)
- Submitted via Google Drive
- Initial drafts can be watermarked
.svg)
Your content
Your uploads
Your content was submitted! The Twirl team will cross-check your content and, if ready, deliver it to the brand. The brand may ask for revisions before your project is marked as completed.
Please note: It may take up to 10 min until your assets are shown here.