The Hair vs The Haircare
Applied
This project requires a physical product
Product(s) will be shipped out to you soon or are on their way. Products received?
Thanks for confirming! We'll let the brand know that you have received their product(s) and are now ready to make their content.
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This project requires a physical product
Product(s) will be shipped out to you soon or are on their way. Products received?
Thanks for confirming! We'll let the brand know that you have received their product(s) and are now ready to make their content.
Oops! Something went wrong while submitting the form.
You have been selected for this project!
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
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You have been selected for this project!
Congratulations, you've been selected for this project! 🎉
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thank you! Your submission has been received!
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Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
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Project Summary
Project Name
The Hair vs The Haircare
Brand
Founders Makers
Brand
Garnier
Website
https://www.garnier.co.uk/Compensation for this project
$100
Duration
Up to 15 seconds
Format
Physical product
Yes
The Brief
Description
Short video showing off the results and then the products that helped achieve them.
# Variations
Additional Variations
Inspiration
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Ad specs
Story
Square
16:9
4:5
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Product / Service you'll be talking about
Main Concept
Script/Description of Scenes
hook: (text overlay) “The Hair” // “The Haircare”. a take on the “the hair vs the product” format.
VISUAL - We first see the final results: the talent’s shiny, soft hair. We then cut to shots of them holding the relevant products - Hair Drink and Hair Food. Finally, we get a quick succession of cuts showing application: no more than 10-15 seconds in total. Wet hair, Hair Drink, massage, rinse, small scoop of Hair Food, massage in, final results again. Snappy.
- Please do not wear any branded clothing and avoid excessive jewellery. Less is more with makeup, unless the brief specifically calls for specialty makeup looks. if possible, nails should be clean and natural looking (colour and length)
- Please keep TikTok safe zones in mind.
- If brief does not include specific audio request, please include a TikTok trending sound of your choice, appropriate to brief and brand-use friendly (MUST say “original audio” in the audio link). Please provide a link to the audio you choose in your content submission.
- You must film in good lighting - natural lighting preferred - and deliver HD content only.
Additional information
DO
- Please film in natural bright light
- Send the Raw content
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
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About the client
Name
Founders Makers
Pronunciation
Website
https://founders-makers.com/Social Media
Category
Marketing agency
About
A creative partner to Europe’s leading challengers, scaleups and major brands.
Making high-impact strategies, evocative brand identities, unmissable campaigns and cut-through content.
Shaping perceptions, decisions and behaviour for people and brands who want to do more than just move the needle.
It’s a slingshot state of mind.
Brand Guidelines
Please refer to project briefs
Tone of voice
Please refer to project briefs for individual TOV notes, as each client and project may be different
Competitors/similar brands
Please refer to project briefs
Details on brand
Name
Garnier
Website
https://www.garnier.co.uk/Social Media
Category
Beauty/Cosmetics
About
A leading global hair colour, hair care, and skin care beauty brand that is committed to innovation, sustainability, and cruelty-free practices.
Brand Guidelines
Please do not wear any branded clothing and avoid excessive jewellery. Less is more with makeup, unless the brief specifically calls for specialty makeup looks. Nails should always be clean and natural looking (colour and length). Always shoot in good lighting, natural is preferred when possible! Please record your content in HD always.
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.
Your content
Your uploads
You have no content submitted yet.
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Your content was submitted! The Twirl team will cross-check your content and, if ready, deliver it to the brand. The brand may ask for revisions before your project is marked as completed.
Please note: It may take up to 10 min until your assets are shown here.
Upload more contentYour content was submitted! The Twirl team will cross-check your content and, if ready, deliver it to the brand. The brand may ask for revisions before your project is marked as completed.
Please note: It may take up to 10 min until your assets are shown here.
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You have applied, and the brand is currently reviewing all applications. If successful, we'll reach out with next steps soon!
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