Thriva Comparison - Pain levels - TikTok Reply Style
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Project Summary
The Brief
we’re seeing a lot of ads running which do the TikToky reply style as per the inspo link sent with the brief.
We'd like to use this format to address FAQs or anxieties around our product.
See inspo link 1 for the format, and inspo link 2 for an example of a Thriva ad with nice screengrabs/screen recordings overlaid.
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https://thriva.co/
verlay TikTok-sOtyle reply text box (as per inspo link)
Reply to @thrivahealth
“How much do these blood tests hurt? I hate needles”
Video:
Person speaking to camera (feel free to play around with wording slightly, don't just read word for word - should feel natural):
“I was pretty worried about the pain the first time I did a test.
“But actually, although it’s little a bit uncomfortable, they’re really not that bad. You just feel a bit of a tap - it’s WAY better than getting blood drawn with a proper needle.”
“I love my Thriva results - the insights you get are definitely worth it, and it’s really empowering to be proactive rather than reactive.”
One male and one female.
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Our mission is to help you live healthier for longer.
It’s estimated that over 20% of our lives will be spent in poor health — diseases we can prevent are the main cause of this. But in a space overrun with misinformation and fads, it can be hard to know where to start. We want to take the guesswork out of managing your health.
With regular health checks, you can understand what’s happening inside your body, the impact your lifestyle is having, and what you can do to feel your best.
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