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Project Summary

Project Name
German UGC for finanzen.net #2: Döner und Investieren, was haben diese beiden Dinge gemeinsam?
Brand
finanzen.net zero
Brand
Website
Compensation for this project
$110
Duration
30-60 seconds
Format
Physical product
No

The Brief

Description

Döner und Investieren, was haben diese beiden Dinge gemeinsam?

Wir möchten junge Menschen auf die Wichtigkeit des Sparens für die finanzielle Zukunft hinweisen und auf finanzen.net zero aufmerksam machen. Mit dem Motiv Döner möchten wir verdeutlichen, wie kleine Schritte im Alltag, wie das Investment von dem Preis eines Döners, für einen Sparplan bei uns bereits ausreichend sind und langfristig zu finanzieller Sicherheit führen können.

# Variations
Additional Variations
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

finanzen.net zero ist der Neobroker von finanzen.net, Deutschlands führendem Börsenportal. Zero steht dabei für Null Kosten: keine Orderkosten, Depotgebühren und Fremdkostenpauschalen. Die Kundinnen und Kunden zahlen damit lediglich die aktuellen marktüblichen Spreads. Die Mission von finanzen.net zero ist es, das Trading-Erlebnis neu zu definieren und Geldanlage für jeden zugänglich zu machen.

Main Concept
Script/Description of Scenes

[Der Text “Kapitalanlagen bergen Risiken.” muss direkt am Anfang in kleinerer Schrift zu sehen sein]

[Kurze Nahaufnahme vom Döner, danach wie du nachdenklich in deinen Döner blickst.]

Döner und Investieren, was haben diese beiden Dinge gemeinsam?

[Du hältst den Döner in der einen Hand, dein Handy in der anderen, und sprichst dabei in die Kamera]

Es gibt einen Weg, Deinen Döner zu genießen und gleichzeitig in Deine Zukunft zu investieren.

[Du hältst die App in die Kamera.]

Bei ZERO kannst Du schon mit einer Sparrate von 1€ Deinen individuellen Sparplan anlegen.

[Du betrachtest mit einem zufriedenen Lächeln deine wachsenden Ersparnisse auf der App.]

Indem Du also nur den Preis eines Döners monatlich investierst, kannst Du schon Dein Geld für Dich arbeiten lassen.

[Du zeigst, wie du die App bedienst]

Die App ist super einfach zu bedienen und schon mit wenigen Klicks bist Du registriert.

[Du “flüsterst” in die Kamera, als ob du ein Geheimnis weitergibst]

Eine Gratis-Aktie gibts dazu auch noch.

[Du sprichst in die Kamera. Und beißt am Ende in deinen Döner rein]

Also starte jetzt mit ZERO und komm Deinen Zielen immer näher.

Additional information

Bitte Briefing im Doc unter Google Drive Link durchlesen. Der Text “Kapitalanlagen bergen Risiken.” muss direkt am Anfang in kleinerer Schrift zu sehen sein. "Du" muss bitte großgeschrieben werden.

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
finanzen.net zero
Pronunciation
Website
Social Media
Category
About
Brand Guidelines
Tone of voice
Competitors/similar brands
Details on brand
Name
Website
Social Media
Category
About
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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