Diet Meal Replacement Taster Bundle
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
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Project Summary
The Brief
Unboxing of the taster bundle, showing off different flavours and allowing people to try more flavours for a lower price. The perfect bundle to let you try and test flavours before committing to just one
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Why people should buy this bundle:
Please use these as key points and not an exact script...
- Contains 15 Nutritionally Complete Meals In 5 Different Flavours
- Choose from our range of seven great tasting flavours
- Less than 260 calories per meal.
- Less than 2 grams of sugar per meal.
- £1.18 per meal
- Contributes to weight loss as part of a calorie restricted diet.
- Please refer to this as more of a meal for convenience and not to replace actual food
- Contains added vitamins and minerals
Hook - You've not going to want to miss out on this amazing offer
CTA - What are you waiting for, get yours now!
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
- No blurry footage, not being able to see the product or you clearly
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Protein Works is a nutrition brand with a strong sports nutrition legacy. Our mission is to make The Best Shakes on the Planet (this is also our slogan). At Protein Works, we manufacture a wide range of protein shakes, complete meals, and snacks designed to make healthy living easier, tastier, and more accessible. Innovation and a deep care for our customers is at the core of all the products we produce and all the services we deliver. Three pillars driving our unique brand proposition:
Making healthy eating enjoyable through shakes and meals that deliver an amazing experience and superior flavour.
Innovating fast and with purpose to ensure we are constantly refining our service and product offering
Caring for our customers by offering world-class service
Target audience:
People interested in protein shakes and complete meals ages 25-55. An equal split of male and female. We are looking to target everyone who is actively looking for healthy and delicious shakes, complete nutrition meals, and snacks. Note that our audience is not comprised exclusively of gym goers; it is made up instead of people from different ages and backgrounds looking to fuel their days in a healthier, tastier, and convenient way.
Who are your main competitors or any other brands you look at for inspiration?
Professional but friendly and approachable.
Who are your main competitors or any other brands you look at for inspiration?
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