BabyCenter App Download
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
BabyCenter is looking for content creators to help us get expecting and new parents to download the BabyCenter app.
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The BabyCenter app is the #1 pregnancy tracking and parenting app. It guides you through the countdown to your baby’s due date, offers weekly baby growth tracking and provides fetal development videos for each stage of pregnancy. And best of all, it’s free!
Please share your script/storyboard ahead of filming.
Create a social video to be posted by and amplified on BabyCenter social channels. The video should highlight the benefits of the BabyCenter app to encourage our audience to download it for free. We would like for creators to share their personal experience with the app in a style that best resonates with their audience, creating a groundswell of positive reviews and testimonials. Our recommendation is for creators to share what they love(d) best about using the app, and integrate some of the key messages we’ve seen work in other marketing channels as applicable.
The BabyCenter app is chock full of useful features to help expecting parents track their pregnancy, answer questions, connect them with others, and celebrate their joy. Here are a few features that you can highlight. Please use what you think will best resonate with your audience:
- Weekly pregnancy updates, showing you how your baby grows
- Baby’s development in fruit comparisons
- Answers to your questions with medically reviewed content
- Connection with other moms-to-be due the same month as you
- Weekly bump pics that can be turned into a time-lapse video keepsake
- Pregnancy tips, health news, and stories from parents
- Useful tools, such as a kick counter, due date calculator, baby names, and more
- Appointment and symptom tracker
- #1 pregnancy tracking and parenting app
- 100% FREE and used by 32 million parents worldwide
Creative dos:
- All content/assets created for the campaign must be original and produced by you
- Content/assets should be in your own voice and style, with the Baby Center messaging and CTA incorporated in an authentic way
- Shoot video vertically in a well-lit area.
- Try to keep background noise to a minimum.
- When you shoot, make sure to leave extra room around the subject so we can add text overlays to the side, above or below, as needed.
- Non-neutrals will help your video stand out in the feed, so feel free to wear color!
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
Creative don’ts:
- Do not include anyone who does not consent to be in the content.
- Don’t use profanity in any content. Do not promote any personal or political agenda.
- Don’t mom shame; avoid it at all costs.
- Don’t include any unsafe sleep products, such as crib bumpers, weighted sleep sacks, inclined sleepers or loungers.
- Don’t use any music in your video.
- Don’t wear busy patterns, logos or words on clothing.
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The BabyCenter app guides you through the countdown to your baby’s due date, offers weekly baby growth tracking and provides fetal development videos for each stage of pregnancy.
Competitors: Amma, Pregnancy+, The Bump
Casual and authentic
Competitors: Amma, Pregnancy+, The Bump
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