Pooch & Mutt Health & Digestion Dry Food
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
The campaign should highlight the fun, playful nature of the brand while also emphasising the product's unique, healthy ingredients.
Tone and Style: Informative, engaging, and authentic. The content should show real dogs and their owners enjoying the product in a light-hearted and amusing way.
Core Message: ‘Health & Digestion’ is a vet recommended, premium, grain free, complete dry dog food for dogs that have poor or sensitive digestive systems.
MUST CONFIRM STORYBOARD WITH US FIRST
Please update your Twirl Profile with a photo of your pet so we don't have to chase you for it!
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‘Health & Digestion’ is a vet recommended, premium, grain free, complete dry dog food for dogs that have poor or sensitive digestive systems. The food is packed with active ingredients, including 45% salmon as fish tends to be easier for dogs to digest than meat, sweet potato as a digestion-aiding fibre to ensure good gut motility, parsley as a natural deodoriser and prebiotics to support your dog’s sensitive digestion and psyllium which promotes firm stools.
Pooch & Mutt ‘Health & Digestion’ complete dry food also contains NUTRA-BIONIC, a unique supplement that includes ingredients which provide a healthy skin and coat, aid digestion, reduce stool odour and support urinal tract health.
https://www.poochandmutt.co.uk/products/health-digestion-dry-food
Please create a script/storyboard that is natural and authentic to you! You MUST share this with us for approval ahead of filming via the email thread [Your Name ]x Pooch & Mutt
Hook Ideas
- Fed up of picking up your dog’s runny poos?
- Listen up if your dog has a sensitive stomach
- I finally found the solution to my dog's dodgy belly!
- If your dog struggles with food allergies, you need to try this!
- Stop scrolling if you’re tired of dealing with your dog’s tummy troubles
- Are you worried about your dog's digestion?
- There’s a solution to your dog's sensitive stomach!
- Are you fed up with endless food trials for your dog's sensitive stomach?
- If your dog’s sensitive tummy is causing chaos, you need to try..
- Say goodbye to your dog’s tummy troubles with…
- Does your dog always have a dodgy tummy?
- Are your dog's tummy troubles stressing you out?
Concept idea: Show how the Pooch & Mutt Health & Digestion Dry Food has improved your dog's tummy troubles. We would like you to talk about your dog's sensitive stomach, the problems faced and how Pooch & Mutt’s Health & Digestion food has been the saving grace for both you and your dog.
Customer reviews could also be featured, see some examples below (more on the product page)
- “An almost instant fix for my spinones runny poos. No longer have any issues!”
- “Brilliant food. Helped my spaniels that suffered with upset tummies before and they love it”
- “This is the best food if you have a dog that has a very sensitive tummy. It sorted my 2 dogs out in no time.”
- “Our 5 month old puppy has a chicken intolerance and this is a lovely salmon based kibble that he can continue to eat into his adult life. It has worked wonders for his upset stomach and his coat is softer and shinier than ever! Would definitely recommend it.”
Product Highlight: The Health & Digestion should be clearly visible and central to the content. Highlight some of the product's benefits highlighted below (e.g.,) through visual or verbal cues in a natural, non-salesy manner. Relate the product highlights below to your dog's own troubles rather than just reading the points out.
Product Highlights in Bullet Points: (pick what resonates with you / your dog)
- Vet Recommended - It’s a premium, complete dry dog food, designed for dogs with poor digestion or sensitive tummies
- Food allergy or sensitivities - if your dog has a grain or poultry allergy, this food is great as it’s hypoallergenic, grain free, and made with (single protein) 45% Salmon, which is easier for a dog to digest than some meats.
- Benefits of Salmon - Salmon is packed with Omega 3 which can help reduce digestive tract inflammation to improve your dog's overall digestive health
- Runny Poos or Constipation - Added prebiotics and probiotics promote good bacteria in the gut to support health stools. You could mention something like “so no more picking up runny poos!”
- Delicious taste, Dogs absolutely love it - show your dog happily eating the food (could also show 5* reviews here)
Be creative with it and make it feel authentic!
Video editing requirements:
- Key edit elements we are looking for: Comic elements, close up shots, ASMR shots, some shots of creator in screen to add personal element
- Showcase a happy dog with movement and energy where possible.
- Ensure each frame lasts not more than 3s (where possible) to ensure the video is engaging throughout.
- Voiceover/Text to speech to be very enthusiastic.
- Please film in natural light and in high-res and no blurry footage.
- Add engaging captions to your video and remember to submit the version without!
- Keep it lively and energetic - we want to encourage the audience!
- Please don't sound like you're reading off a script.
- When writing the brand name in captions use 'Pooch & Mutt'.
- Share your storyboard with Rachel prior to filming
- Please ensure music used in videos are cleared for commercial use
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We know that a healthy mind is just as important as a healthy body. But should that thinking be limited to humans?
We've created an enhanced series of natural meals, treats and supplements that does good and tastes good, to give your pet the optimal ingredients needed to boost their mood and behaviour, paw in paw with their physical health.
Guidelines: Always use Pooch & Mutt, not Pooch and Mutt. Make sure no competitors are visible in content (any other dog food, treats or supplements brands).
In the past our customers love fun, creative and engaging content. We want our reviews to tell a real story, and to be trustworthy as we believe our brand really does delivers incredible results and dogs love it!
Target Demographic
Dog owners who believe that they should give as much care and attention to their pets health as their own. Our strategic target customer is defined by their mindset and attitudes rather than life stage or demographics, but characteristics to note are:
More likely to be female
Likely to be financially assured
More likely to be urban rather than rural
Mix of ages but tendency to be +25 and upwards
Mix of with or without family
Butternut Box, Tails.com, Lily's Kitchen, Pure Pet Food, Forthglade Complete
UGC to be fun and humerous. We are a young fun brand with a lot of knowledge to share. We love playing with our bright brand colours and being playful with our content.
Butternut Box, Tails.com, Lily's Kitchen, Pure Pet Food, Forthglade Complete
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