POV Hair Food Shopping
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
Shopping in a Superdrug for their favourite Hair Food with a towel still around their head - cut to application.
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Garnier Papaya Hair Food
Hook: “POV: you ran out of your favourite hair food but you've already showered”
Video shows someone in a Superdrug store shopping for their favourite Hair Food with a towel on their head. They had just finished washing their hair but realised they didn’t have any more Hair Food, so they drove down to the shop. Video starts with them walking down a Superdrug store aisle with the towel wrapped on their head - not even slightly embarrassed, but on a mission instead. Then we cut to a POV shot of them grabbing a Papaya Hair Food from the shelf. We end the video with them applying it on their car.
For the POV shot, only other hair foods or other L'Oreal/Garnier products should be visible in frame.
Any on screen text, including hook and captions, should use TikTok native-looking font.
Please do not wear any branded clothing and avoid excessive jewellery. Less is more with makeup, unless the brief specifically calls for specialty makeup looks. if possible, nails should be clean and natural looking (colour and length)
Please keep TikTok safe zones in mind. We’ve included a safe zone guide in the link section we’d like you to follow.
If brief does not include specific audio request, please include a TikTok trending sound of your choice, appropriate to brief and brand-use friendly (MUST say “original audio” in the audio link). Please provide a link to the audio you choose in your content submission.
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
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Please refer to project briefs
Please refer to project briefs for individual TOV notes, as each client and project may be different
Please refer to project briefs
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