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This project requires a physical product
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
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Project Summary

Project Name
Product testimonial for Windle LAB Hair cream
Brand
Windle LAB
Brand
Website
Compensation for this project
$125
Duration
30-60 seconds
Format
Physical product
Yes

The Brief

Description

We'd like you to explain the benefits of using Windle LAB haircare, what your hair was like before using with the problems you had. ie Fine, limp lifeless hair | Thick, bushy, frizzy hair | Thin, breaking-off hair.   Along with the feeling after using Windle LAB hair care products.

# Variations
Additional Variations
Ad specs
Story
Square
16:9
4:5
Main Concept
Script/Description of Scenes

Must have clean tidy hair. Facing the camera, full upper body in view, In well light area, Holding the products in your hands (front of label and product name facing camera) and saying 'Finally,  multi-award-winning hair products for fine and thinning hair that work. 

Followed by saying - My hair was so fine, always got greasy fast and just had no life in it. The difference I've seen using this duo has been fantastic'.  

Move to holding both products in one hand so you can touch your hair as you say 'My hair feels so much thicker and less fragile now. 

It just keeps getting better and these smell amazing. I can't believe it,  I feel like I have different hair now.

Additional information

Do:

Film in natural light, ideally facing a window

When not directly speaking to a camera, use VO but ensure the audio quality is seamless and natural

Use copyright free music, and remember to submit the version without

Keep it lively and energetic - we want to encourage the audience to take action

Shoot high-res

Add subtitles, please use white writing against a black background to ensure it’s accessible for all

Don’t:

Sound like you’re reading off a script

Film via TikTok app. In case of revisions please edit with CapCut or similar

Blurry footage, not being able to see you clearly.

Film in your bedroom

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
Windle LAB
Pronunciation
Social Media
Category
Beauty/Cosmetics
About

WINDLE LAB is a premium, sustainable and cruelty-free haircare brand that was created for conscious shoppers to tackle common hair problems with transparency and authenticity.

Our award-winning in-house product development team use innovative formulas with pure ingredients and fine fragrance blends to create award-winning shampoos, conditioners and styling products that promote hair health and deliver salon-worthy results with every use.

KEY INGREDIENTS 

WINDLE LAB offers performance-driven styling products that work on all hair types, providing instant results and long-term hair health benefits. Our products are highly effective on fashion shoots, in salons, and at home, and are formulated with antioxidants to prioritise the well-being of your hair, the planet, and individual self-expression.

Our secret to achieving beautiful hair lies in our use of specialist teas bursting with powerful antioxidants, nourishing peptides, and natural ingredients known to promote shine and reinvigorate tired, dull hair – without any harmful hidden fillers or harsh chemicals. Our products work to deeply nourish your hair and improve scalp health, resulting in strong, revitalised hair with a radiant appearance.

WINDLE LABORATORY

Our products are carefully handcrafted through meticulous research and development processes, all carried out in the breathtaking English Lake District. The stunning mountainous scenery of this iconic world heritage site provides the pure, mineral-rich water from which every product is made. Our award-winning in-house scientist studies the molecular structure of hair and scalp, carefully selecting the finest raw ingredients to address common hair concerns and promote long-term health and vitality.

SUSTAINABILITY PROMISE

We take pride in crafting quality hair care products that are luxurious, effective and environmentally friendly. Our clean formulations are free from harmful chemicals including sulfates, propylene glycol, phthalates, formaldehyde and parabens. Beauty should not come at the expense of the planet which is why our packaging is sustainable and recyclable with all products made in England.

'LAB' should be written in capitals

Brand Guidelines

Champo Hair Care, Hair Story,

Tone of voice

Casual

Competitors/similar brands

Champo Hair Care, Hair Story,

Details on brand
Name
Website
Social Media
Category
About
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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Submitted on:
July 23, 2024
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