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This project requires a physical product
Product(s) will be shipped out to you soon or are on their way. Products received?
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You have been selected for this project!
Congratulations, you've been selected for this project! ๐ŸŽ‰
โ€
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Your shipping address
*Delivery can take up to 10 days. Please consider your availability before you agree to this project.
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Project Summary

Project Name
Dietitian Meal Delivery Service - Gluten Free (16 - UGC Condition Focus)
Brand
Bind Media
Brand
Field Doctor
Compensation for this project
$155
Duration
30-60 seconds
Format
Physical product
Yes

The Brief

Description

Field Doctor is a dietitian designed meal delivery service selling across the United Kingdom. Their goal is to help people with specific dietary requirements such as, Low FODMAP, Gluten Free and Low Calorie giving them access to convenient, nourishing nutritious meals. 

Please use a mixture of face to camera and aesthetic product shots to really bring the story to life, ensuring you and the product are in a well lit room (preferably a kitchen!). We have provided a script to follow, we want to ensure you hit the primary points and meaning but feel free to make the wording your own to make the delivery natural!

We have found through research that people do not like seeing the food transfered from container to plate. feel free to show the meals in their boxes, being cooked and on plates though!

# Variations
Additional Variations
1
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

https://www.fielddoctor.co.uk/collections/gluten-free/products/gluten-free?variant=31964799860834 

We'll send a selection of frozen meals for you to eat and feature within your content.

Main Concept
Script/Description of Scenes

We have provided a script to follow, we want to ensure you hit the primary points and meaning but feel free to make the wording your own to make the delivery natural!

Hook:

If you’re Gluten Free and looking for tasty meals that are ready in minutes, keep watching.

Body:

Here’s my problem, sometimes I don’t want to cook from scratch. But I do want a healthy meal, that is coeliac safe and tastes amazing. 

I recently tried Field Doctor for the first time and I have to hand it to them the meals are delicious and they are backed by nutritional science so I’m getting all the plant diversity, vitamins and minerals I need to keep my body and mind healthy. It’s not like your standard ready meal that are packed full of rubbish! 

They arrive in a box packed with ice, I transfer them straight into the freezer and on those hectic days they can go straight in the microwave and be ready in a few minutes.

Call to action:

They are running a 20% off your first two boxes offer at the moment, simply pick your meals, pick your delivery day and enjoy! And if you're not sure which meals are right for you, you can take their personalisation quiz to get a completely bespoke meal plan. 

Let me know what you think!

VISUALS:

Please use a mixture of face to camera and aesthetic product shots to really bring the story to life, ensuring you and the product are in a well lit room (preferably a kitchen!). 

We have found through research that people do not like seeing the food transfered from container to plate. feel free to show the meals in their boxes, being cooked and on plates though!

Additional information

DO

  • Please film in natural bright light
  • Add engaging captions to your video! remember to submit the version with and without!
  • Keep it lively and energetic - we want to encourage the audience!
  • Shoot high-res

DON'T

  • Don't sound like you're reading off a script
  • Don't film via TikTok app. MUST use CapCut or similar.
  • No blurry footage, not being able to see the product or you clearly

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation

Start with a different hook: 

"Gluten-free doesn’t mean taste-free. Here’s how I enjoy quick and easy food that doesn’t give me flare-ups."

3rd Variation
About the client
Name
Bind Media
Pronunciation
Social Media
Category
Marketing agency
About

We're an independent, specialist paid media agency, based in Bath, UK.

Passionate about the businesses we work with and working hard to empower them with a range of services that produce exceptional results, time after time.

Paid Media

Performance Creative

Conversion Optimisation

Website Analytics & Tracking

Brand Guidelines

Journey Further, Launch Online, Impression

Tone of voice

Informal yet Authoritative

Friendly yet Knowledgeable

Accessible yet Technical

Playful yet Articulate

Modest yet Bold

Competitors/similar brands

Journey Further, Launch Online, Impression

Details on brand
Name
Field Doctor
Social Media
Category
Food/Beverage
About
Delicious, naturally healthy, frozen meals Powered by nutritional science โ€ Chef x dietitian โ€ Sustainably sourced Delivered to your door. Designed to service people with dietary conditions that don't have access to convenient meal options.
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

Your content

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The raw edit without text and music overlays
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