Raw Clips - Alien Hypersense Eau de Parfum (Layla)
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
OVERVIEW: For this brief you’ll be filming raw clips to promote their range of ‘Alien’ fragrances.
These will be a mixture of model shots, product shots & demonstrations.
This is the top line concept from the brand
‘A Fragrance which invites you to experience the full spectrum of your hypersenses.
It’s a sensory overload requiring you to unleash your inner senses which can be captured through ultra captivating content.
Alien hypersenses fragrance should be clearly visible throughout and the content needs to feel strong, bold creative - A sensory overload’
For context here is a recent piece with a creator - https://vm.tiktok.com/ZGefunGBU/
We’ve provided a shot list to get you started at the bottom of this brief.
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Alien Hypersense Eau de Parfum
https://www.mugler.co.uk/fragrance/women/alien-hypersense/alien-hypersense/M020604329.html
Please check the Pre-filming requirements in this document
Example shot list
Below we’ve outlined a list of shots that we require. But again, we’d like you to be creative here and provide your own shots that fit in with the brief.
For location we need a really minimalistic setting that will work to create an edgy / bold vibe.
- Model shots with fragrance - These are going to be clips with you holding the fragrance and posing to the camera.
- We’d like a mixture of different camera angles both wide and close ups.
- Ensure the bottle logo is clearly visible in these shots.
- Spraying the fragrances - Film clips of you spraying the fragrance onto yourself. Again a different range of camera angles are required.
- Product shots - Film an array of product shots but please ensure that these are bold dynamic shots.
- These can be a mixture of the product in your hand / set up with a setting using props.
- ASMR style - These can be things like tapping on the bottle with your fingers etc.
- Headshots - With your minimal slick makeup / hair applied. Film some edgy clips of just yourself. We’d like a range of different angles from close ups and wide.
- Be creative here, we can have the camera work dynamic as opposed to just static.
- For inspiration on these shots please see this piece - https://www.tiktok.com/@estellealiot/video/7338134001003007265?r=1&_t=8keDEy3ovfk
- Additional shots - Please use your creativity to film any additional clips to showcase the fragrances. Again the content needs to be bold / dynamic / creative
SUBMITTING CONTENT:
- Please upload 1 file to Twirl so that we can ensure project success. This will allow us to notify the client when the content is available, and so they can request revisions via Twirl.
- Please upload all the b-roll here: https://drive.google.com/drive/folders/1iK5LEoD3pfv0Eou4R_VOfkcJWqTzSV5C?usp=sharing
🎙️ VIDEO TONALITY: Bold / Powerful / Dynamic
💡 LIGHTING: Ensure lighting is perfect, try and use natural light inside from a big window (golden hour) or use a ring light
📜 SHOOTING GUIDELINES:
- Film all content vertically, in 9:16 ratio, 1080px WITH HDR TURNED OFF
- Turn off all ACs, fans, and other loud noises while filming
- Don’t add any filters or colour grading to content
SUBMITTING CONTENT:
- Please upload 1 file to Twirl so that we can ensure project success. This will allow us to notify the client when the content is available, and so they can request revisions via Twirl.
- Please upload all the b-roll here: https://drive.google.com/drive/folders/1iK5LEoD3pfv0Eou4R_VOfkcJWqTzSV5C?usp=sharing
DISCLAIMER:
Twirl have reminded Campfire agency of our privacy policy - communication should be through Twirl to ensure project success. Unless previously arranged, direct communication breaches the Twirl privacy policy that both parties agree to.
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