Makeup routing using Embrylisse Lait Creme Concentre as makeup primer and moisturizer
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
Create an engaging user-generated content (UGC) video showcasing a makeup routine featuring Embryolisse Lait-Crème Concentré as a primer and moisturizer.
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Lait- Crème Concentré:
Description:
• Best seller since 1950. The ideal moisturizing care in all circumstances
• Make-up base to moisturize and protect, beauty mask and even cleanser and make-up remover. It is also a soothing after-sun product and aftershave care. As a result: the skin is suppler, more elastic, smoother, plumper, and very soft.
Key Features:
• Multi-purpose: It’s a 6-in-1 product.
• Versatile: Suitable for all skin types, including sensitive skin
• Nourishing: Enriched with shea butter, aloe vera and other natural ingredients to soothe and replenish the skin
Benefits:
• Hydrates and softens the skin, leaving it smooth and supple.
• Creates a smooth canvas for makeup application, extending its wear and enhancing its appearance.
• Gently removes makeup and impurities without stripping the skin's natural moisture barrier.
Create a concept that is natural and authentic to you!! Youre encouraged to be creative and bring this to life organically :)
Target Audience:
Beauty enthusiasts, makeup lovers, and skincare-conscious individuals seeking effective and versatile products to enhance their makeup application.
Key Messages:
Highlight the multi-functional benefits of Embryolisse Lait-Crème Concentré as both a moisturizer and primer.
Showcase how Lait-Crème Concentré creates a smooth canvas for makeup application, extending its wear and enhancing its appearance.
Emphasize the simplicity and effectiveness of incorporating Lait-Crème Concentré into a daily makeup routine for flawless results.
Content Guidelines:
Introduction:
- Start with an engaging introduction that sets the tone for the makeup routine featuring Embryolisse Lait-Crème Concentré.
- Capture viewers' attention and generate excitement for the transformative power of the product.
- Product Showcase:
- Feature Embryolisse Lait-Crème Concentré prominently throughout the video, showcasing its packaging and texture.
- Highlight the creamy consistency and luxurious feel of the product, emphasizing its suitability as both a moisturizer and primer.
Application Demonstration:
- Demonstrate the application of Lait-Crème Concentré on clean, moisturized skin before makeup application.
- Showcase the smoothing and hydrating properties of the product as it is gently massaged into the skin.
- Makeup Application:
- Proceed with the makeup application process, using Lait-Crème Concentré as a primer to create a smooth base.
- Showcase the ease of blending foundation, concealer, and other makeup products on top of Lait-Crème Concentré.
- Flawless Finish:
- Highlight the flawless finish achieved with Lait-Crème Concentré as a primer, ensuring long-lasting makeup wear and enhanced complexion.
- Capture close-up shots of the finished makeup look, showcasing the smooth and radiant appearance of the skin.
User Testimonial:
- Incorporate a brief user testimonial from the content creator, sharing their personal experience and satisfaction with using Embryolisse Lait-Crème Concentré in their makeup routine.
- Highlight any specific benefits or observations regarding the product's performance as a primer.
Call to Action:
- Encourage viewers to explore Embryolisse Lait-Crème Concentré for themselves and incorporate it into their daily makeup routines.
- Include a call to action prompting viewers to learn more about the product on Embryolisse's website or social media channels.
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
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CELEBRATING BEAUTY THE FRENCH WAY: CHIC, EASY, NATURAL, PROVIDING HIGH TOLERANCE AND EFFICACY TO ALL SKIN TYPES
Ever since Embryolisse was created by a dermatologist in 1950, it has demonstrated a unique savoir-faire in minimalist formulation based on the knowledge of the skin’s essential needs: hydration, nutrition and protection.
Embryolisse is a family-run laboratory that designs and manufactures all its products in France, with a rigorous selection of the best natural active ingredients, in eco-designed packaging (historical choice of aluminum, infinitely recyclable).
With its multi-functional products, Embryolisse has always simplified beauty to make it more effective, practical and accessible with a comprehensive selection of products, from skincare to beauty with its Artist Secret range.
Today, the performance and reliability of our products are universally acclaimed by pharmacists and make-up artists all around the world.
Caudalie, Avene, Nuxe, Cerave, Dermatologica
Casual
Caudalie, Avene, Nuxe, Cerave, Dermatologica
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