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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
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Project Summary

Project Name
Color Home, Nutrisse Red
Brand
Founders Makers
Brand
Garnier
Compensation for this project
$125
Duration
Longer than 60 seconds
Format
Physical product
Yes

The Brief

Description

Image carousel, backed by trending audio (you suggestions are welcome). Scenes described below are key frames, but remaining slides will be filled with lifestyle images. We follow creator as they decide to dye their current brown hair vibrant red. Focus is on Color Home application and the highlighted features within this brief. Color Home segments should be at least ⅓ to ½  of the entire carousel slides (making sure to point out the tool’s ease of use, user-friendliness, and crediting Color Home for making their hair colour journey hassle-free)

This is images only, but we'd like you to make a slideshow version too

# Variations
Additional Variations
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

Nutrisse Ultra Color - shade options available in G folder link provided. If selected, please let us know you preference asap.

Main Concept
Script/Description of Scenes

INSPO VIDEOS (explained)

  1. Overall Style
  2. Color Home exploration style: (to show you what its about. you can record your own green screen footage for this though!)
  3. Briefing Folder (Please review all notes thoroughly before applying, and let us know if you have any questions or concerns.)

PERSONALITY: Struggles to find vibrant hair colour that lasts

HOOK: “Let’s dye my hair RED” 

SCRIPT/KEY SCENES: (the brief only shows 7 key segments. but each of those segments would have multiple slides. Like in the reference, there are a lot of "filler" slides or and a slide dedicated to each step of application, etc)

  • Selfie
  • Mobile screen shots of Color Home:  Virtual try on of different colour options 
  • At the shop/securing the goods
  • Unboxing
  • Mobile screen shots of Color Home: Nutirsse “How to get double tone red” (Bathroom)
  • Application/Styling
  • Results

CTA: Find your next shade at Color Home

-- DURATION: no longer than 90 seconds, ideally around the 60 second mark

Additional information

Must currently have brown hair colour

Alternative format to view brief, hair dye notes, overall do's/don'ts, and general notes (including TOV, styling, and edit notes) are included in the google folder linked. Please review all notes thoroughly before applying, and let us know if you have any questions or concerns. 

We will put you in touch with hair colour experts to aid and support you if any issues or questions might come up during the actual hair dye process.

DO

  • Please film in natural bright light
  • Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
  • Keep it lively and energetic - we want to encourage the audience!
  • Shoot high-res
  • Submit all formats after sign off

DON'T

  • Don't sound like you're reading off a script
  • Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
Founders Makers
Pronunciation
Social Media
Category
Marketing agency
About

A creative partner to Europe’s leading challengers, scaleups and major brands. 

Making high-impact strategies, evocative brand identities, unmissable campaigns and cut-through content. 

Shaping perceptions, decisions and behaviour for people and brands who want to do more than just move the needle.

It’s a slingshot state of mind.

Brand Guidelines

Please refer to project briefs

Tone of voice

Please refer to project briefs for individual TOV notes, as each client and project may be different

Competitors/similar brands

Please refer to project briefs

Details on brand
Name
Garnier
Social Media
Category
Beauty/Cosmetics
About
SUSTAINABLE BEAUTY Garnier brings beauty to vast numbers of consumers and is also committed to sustainable sourcing. We constantly try to reduce the environmental footprint of our packaging and try to improve the ecological profile and biodegradability of our formulas.
Brand Guidelines
DONT show any products outside of the L'Oreal family. Don't use any single use plastics or environmentally unfriendly appearing props. Stay away from using plastic props, bottles, ect generally. Keep any makeup and accessories or jewellery very minimal. Hands should be clean and ideally have natural looking nails (colour and length)
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

Your content

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Submitted on:
July 9, 2024
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In Quality Check
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The raw edit without text and music overlays
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