Color Home, Nutrisse Red
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
Image carousel, backed by trending audio (you suggestions are welcome). Scenes described below are key frames, but remaining slides will be filled with lifestyle images. We follow creator as they decide to dye their current brown hair vibrant red. Focus is on Color Home application and the highlighted features within this brief. Color Home segments should be at least ⅓ to ½ of the entire carousel slides (making sure to point out the tool’s ease of use, user-friendliness, and crediting Color Home for making their hair colour journey hassle-free)
This is images only, but we'd like you to make a slideshow version too
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Nutrisse Ultra Color - shade options available in G folder link provided. If selected, please let us know you preference asap.
INSPO VIDEOS (explained)
- Overall Style
- Color Home exploration style: (to show you what its about. you can record your own green screen footage for this though!)
- Briefing Folder (Please review all notes thoroughly before applying, and let us know if you have any questions or concerns.)
PERSONALITY: Struggles to find vibrant hair colour that lasts
HOOK: “Let’s dye my hair RED”
SCRIPT/KEY SCENES: (the brief only shows 7 key segments. but each of those segments would have multiple slides. Like in the reference, there are a lot of "filler" slides or and a slide dedicated to each step of application, etc)
- Selfie
- Mobile screen shots of Color Home: Virtual try on of different colour options
- At the shop/securing the goods
- Unboxing
- Mobile screen shots of Color Home: Nutirsse “How to get double tone red” (Bathroom)
- Application/Styling
- Results
CTA: Find your next shade at Color Home
-- DURATION: no longer than 90 seconds, ideally around the 60 second mark
Must currently have brown hair colour
Alternative format to view brief, hair dye notes, overall do's/don'ts, and general notes (including TOV, styling, and edit notes) are included in the google folder linked. Please review all notes thoroughly before applying, and let us know if you have any questions or concerns.
We will put you in touch with hair colour experts to aid and support you if any issues or questions might come up during the actual hair dye process.
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
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Please refer to project briefs
Please refer to project briefs for individual TOV notes, as each client and project may be different
Please refer to project briefs
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