Older pups biting brief
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Project Summary
The Brief
We would like to make another ad around older pups that focuses on the specific training area of biting
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We are a puppy training app designed to work alongside puppy training lessons
Did you know that puppies go through adolescence too? Well, neither did I until the puppy coaches at Zigzag helped get my training back on the right track, here’s how!
I had been using Zigzag for a while and their tailored programme was helping me smash x’s training out the park. However, out of the blue x started becoming more of a piranha than a puppy with their nipping, no hands were safe!
This kind of training regression was something that the lovely puppy coaches at Zigzag informed me was very normal, and largely down to x going through adolescence. It was great to know that they hadn’t forgotten everything overnight and amazing that I could pin all the relevant nipping topics to the top of my today page in order to make sure I could ace all the right lessons and get my puppy back on track.
Now x’s naughty nipping is a thing of the past and I can sit on the couch freely without socks again, all thanks to Zigzag.
So, what are you waiting for? Get Zigzag now!
The script is just a brief and we trust the creative freedom of Thomas to deliver this accordingly
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Zigzag is a puppy training app on a mission to make training enjoyable and accessible for everyone. New puppy parents love their pup for the joy they bring - not the work! We believe a well-trained pup isn't an overnight success, but an imperfect journey with plenty of ups and downs along the way. The Zigzag app offers a tailored training plan based on pup's breed and age as well as 24/7 instant chat with certified trainers for any problem - no matter how big or small. We're 100% dedicated to puppyhood - the critical development window to help pups master key lifeskills. All of our training programmes are based on positive reinforcement methods - see zigzag.dog/about for more details.
Key competitors: Dogo, Woofz, Puppr, Fluffy, Every Doggy, Hundeo, Gentle Beast (US), Pupford (US) Note: we are not seeking to compete with puppy training classes and actively work with certified dog trainers.
Honest: we don't claim having a puppy is easy, but we do say we'll get there, together. We always explain what's happening and why. Playful: our brand highlights the humorous side of having a puppy and getting to know one another. And it's often the imperfections that are worth a laugh. Motivating: our brand is positive and encouraging of the progress and efforts, not just the results. If you're doing training, your doing good. TOV should come across honest, witty, empathetic, encouraging, and casual.
Key competitors: Dogo, Woofz, Puppr, Fluffy, Every Doggy, Hundeo, Gentle Beast (US), Pupford (US) Note: we are not seeking to compete with puppy training classes and actively work with certified dog trainers.
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