Fussy Eating Dog Food Ad (PDOL - 14)
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
Creator Brief:
- We are on the lookout for a dog mum or dad to film a scripted ad about dog food with their furry friend On the variety of foods that Pet Drugs Online stock from the angle of it being perfect to find the food your dog likes if they are fussy eaters.
- We want the video to be as natural as possible, so whilst we have provided a guideline script, we are happy for you to adapt the way things are said to make it more natural for you to say.
- We do ask that you try to retain the meaning and that you do not amend any of the hooks.
- We will send a complimentary bag of food of your choice.
Pet Drugs Online is an online pet store that stocks everything from prescription medication to food and toys.
Please note: Unfortunately, we aren’t able to work with any flat-faced dog breeds (brachycephalic) e.g Pug, French Bulldog, English Bulldog etc.
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We will send a complimentary bag of food of your choice from petdrugsonline.co.uk
Hook 1
Got a fussy eater at home? Meet {pet name} and discover how we found the perfect food!
Body
Finding the right food for (dogs name) has always been a challenge, we tried pretty much every food from the supermarket, we mixed wet food with dry biscuits and even tried warming it up in the microwave!
When we discovered that Pet Drugs Online had over 500 pet foods we knew there had to be something that (dogs name) would like!
(Visual: green screen effect scroll through the food options on site)
Look at all these options! They have everything from grain-free to hypoallergenic and even breed-specific formulas. It’s super easy to navigate and the hundreds of reviews helped us find some popular options to try.
Once I found the one (Visual: Show the food), I used their Easy Repeat subscription Service so now I never run out! It’s great because you can pause or cancel at any time.
CTA
Find the perfect food for your dog. Visit Pet Drugs Online today!
DO
- Please film in natural bright light
- Send the Raw content
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
Hook 2
Did you know Pet Drugs Online has over 500 different dog foods? There’s one for every taste!
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