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This project requires a physical product
Product(s) will be shipped out to you soon or are on their way. Products received?
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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You have been selected for this project!
Congratulations, you've been selected for this project! 🎉

Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Your shipping address
*Delivery can take up to 10 days. Please consider your availability before you agree to this project.
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Project Summary

Project Name
Fussy Eating Dog Food Ad (PDOL - 14)
Brand
Bind Media
Brand
Website
Compensation for this project
$145
Duration
30-60 seconds
Format
Physical product
Yes

The Brief

Description

Creator Brief:

  • We are on the lookout for a dog mum or dad to film a scripted ad about dog food with their furry friend On the variety of foods that Pet Drugs Online stock from the angle of it being perfect to find the food your dog likes if they are fussy eaters. 
  • We want the video to be as natural as possible, so whilst we have provided a guideline script, we are happy for you to adapt the way things are said to make it more natural for you to say. 
  • We do ask that you try to retain the meaning and that you do not amend any of the hooks. 
  • We will send a complimentary bag of food of your choice.

Pet Drugs Online is an online pet store that stocks everything from prescription medication to food and toys.

Please note: Unfortunately, we aren’t able to work with any flat-faced dog breeds (brachycephalic) e.g Pug, French Bulldog, English Bulldog etc.

# Variations
Additional Variations
1
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

We will send a complimentary bag of food of your choice from petdrugsonline.co.uk

Main Concept
Script/Description of Scenes

Hook 1 

Got a fussy eater at home? Meet {pet name} and discover how we found the perfect food!

Body

Finding the right food for (dogs name) has always been a challenge, we tried pretty much every food from the supermarket, we mixed wet food with dry biscuits and even tried warming it up in the microwave!

When we discovered that Pet Drugs Online had over 500 pet foods we knew there had to be something that (dogs name) would like!

(Visual: green screen effect scroll through the food options on site)

Look at all these options! They have everything from grain-free to hypoallergenic and even breed-specific formulas. It’s super easy to navigate and the hundreds of reviews helped us find some popular options to try. 

Once I found the one (Visual: Show the food), I used their Easy Repeat subscription Service so now I never run out! It’s great because you can pause or cancel at any time.

CTA

 Find the perfect food for your dog. Visit Pet Drugs Online today!

Additional information

DO

  • Please film in natural bright light
  • Send the Raw content
  • Keep it lively and energetic - we want to encourage the audience!
  • Shoot high-res
  • Submit all formats after sign off

DON'T

  • Don't sound like you're reading off a script
  • Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation

Hook 2

Did you know Pet Drugs Online has over 500 different dog foods? There’s one for every taste!

3rd Variation
About the client
Name
Bind Media
Pronunciation
Social Media
Category
Marketing agency
About

We're an independent, specialist paid media agency, based in Bath, UK.

Passionate about the businesses we work with and working hard to empower them with a range of services that produce exceptional results, time after time.

Paid Media

Performance Creative

Conversion Optimisation

Website Analytics & Tracking

Brand Guidelines

Journey Further, Launch Online, Impression

Tone of voice

Informal yet Authoritative

Friendly yet Knowledgeable

Accessible yet Technical

Playful yet Articulate

Modest yet Bold

Competitors/similar brands

Journey Further, Launch Online, Impression

Details on brand
Name
Website
Social Media
Category
About
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

Your content

Your uploads

Submitted on:
July 15, 2024
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In Quality Check
Quality Checked
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Submitted on:
July 15, 2024
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In Quality Check
Quality Checked
Usage Rights Consented
Submitted on:
July 15, 2024
This is some text inside of a div block.
In Quality Check
Quality Checked
Usage Rights Consented
Submitted on:
July 15, 2024
This is some text inside of a div block.
In Quality Check
Quality Checked
Usage Rights Consented

Upload new content

When you have new content ready, please upload it here. Please make sure to follow the brief and upload all necessary files.
The raw edit without text and music overlays
The final (edited) file version
All required formats

File 1

Select the type of asset
Select the format
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Please note: It may take up to 10 min until your assets are shown here.
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