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This project requires a physical product
Product(s) will be shipped out to you soon or are on their way. Products received?
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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You have been selected for this project!
Congratulations, you've been selected for this project! 🎉

Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Your shipping address
*Delivery can take up to 10 days. Please consider your availability before you agree to this project.
Edit Address
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Project Summary

Project Name
Features and benefits of our Kurk supplement
Brand
kurk
Brand
Website
Compensation for this project
$125
Duration
15-30 seconds
Format
Physical product
Yes

The Brief

Description

We'd like a UGC face-to-camera video with cutaways of using and drinking the product, you could also add an unboxing element.

# Variations
Additional Variations
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

Kurk is a liquid curcumin supplement, formulated by a medical doctor to help reduce inflammation in the body.

Main Concept
Script/Description of Scenes

Please begin by saying: 

“I’ve been using this as a natural alternative to Ibroprofen”

From here you have creative freedom, please use any of the following USPs and info, as much as you can whilst still keeping it natural, we'd like predominantly face-to-camera talking but with cutaways to the packaging or product shots. 

What is Kurk? 

Kurk is a natural curcumin supplement. Curcumin is the compound found in turmeric that contains all the health benefits. 

It's a natural pain reliever by soothing the root cause— inflammation. 

Kurk has made a solution in liquid form that tastes delicious. 

It comes in 3 delicious flavours, and is a Micelle formula which means that it's absorbed fully in your body and 1000x times more potent than most turmeric supplements and drinks.

By addressing the inflammation at its source Kurk can help with… (please choose 3-4 benefits per video and feel free to use text overlay to highlight)

✅Recovery post-exercise (helps improve recovery time and reduces DOMS - muscle soreness)

✅Recovery post-illness

✅Soothe aches and pains 

✅Better sleep

✅More energy

✅Joint mobility

✅General Pain relief

How to take: Just add a few drops to any drink

Suggestions: 

✅Vanilla:  Sweet and creamy, great to add to any milky drinks, lattes, and coffee

✅Orange: Tastes great added to regular water and ice. Either take in a shot or a long drink.

✅Cola: Just like the classic added to sparkling water. If you're feeling fancy pour over ice with a slice of lemon.

Other USPs (Please choose 3-4 callouts per video and use text overlay to highlight each one)

✅Formulated by a medical doctor

✅Founded by a GP

✅Made in the UK

✅100% plant-based

✅Contains no nasty fillers or preservatives

✅Unique Micelle formula that's fully absorbed in the body and gets to work fast

✅Feel the difference or your money back

✅Free UK delivery

Additional information

DO

  • Please film in natural bright light
  • Add engaging captions to your video! remember to submit the version with and without!
  • Keep it lively and energetic - we want to encourage the audience!
  • Shoot high-res
  • Submit all formats after sign off

DON'T

  • Don't sound like you're reading off a script
  • Don't film via TikTok app. MUST use CapCut or similar.

SUBMITTING FORMATS

  • for your first submission, please deliver the 9x16 format with and without captions
  • After any revisions and sign off, please deliver all other formats requested by the brief. This can easily be done via CapCut so you do not need to film or edit multiple times. If you need support, reach out to us!

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
kurk
Pronunciation
Kurk
Website
Social Media
Category
About

Welcome to Kurk. A supplement company that specialises in Curcumin- the powerful compound found in Turmeric that holds all the benefits. Kurk is founded by two friends who survived cancer. One is a medical doctor and the other is the owner of a prestigious Martial Arts gym in London. Both are wildly passionate about Curcumin and the benefits it contains. Kurk is a world-first formula, there's no other Curcumin supplement that is as effective, it has a unique Micelle structure that allows the compound to be fully digested in the digestive tract (Curcumin is known for its poor bioavailability), and its potency makes it the most effective supplement for pain relief, recovery, sleep, brain health and general wellness, its efficacy comes from the fact that the Curcumin addresses the root cause of all pain and discomfort in the body, this root cause is chronic inflammation. 

Kurk has been carefully designed to help us appeal to a wider audience and create

multiple category entry points – with this brand, we’re not just relevant to

people with chronic pain, we’re relevant to older millennials, holistic living

enthusiasts, life optimisers and gym fans as well as people managing pain.

Brand Guidelines

Tumeric co.

Your heights in a supplement sense

Athletic greens - again in a supplement sense

Tone of voice

Casual 

Competitors/similar brands

Tumeric co.

Your heights in a supplement sense

Athletic greens - again in a supplement sense

Details on brand
Name
Website
Social Media
Category
About
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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The raw edit without text and music overlays
The final (edited) file version
All required formats

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