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Project Summary

Project Name
UGC Project for Maxinutrition
Brand
Fraggell Productions
Brand
MaxiNutrition
Compensation for this project
$125
Duration
Longer than 60 seconds
Format
Physical product
Yes

The Brief

Description

We'd like a creator to shoot RAW footage for MaxiNutrition (script to camera along with b-roll shots)

# Variations
Additional Variations
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about
Main Concept
Script/Description of Scenes

https://docs.google.com/document/d/144sOEbaDAOjOlzAbBZDLUukY-ko5dnirYlGo-OyUlBk/edit?usp=sharing 

Film yourself talking to camera with the Cyclone Strength tub in your hands. 

“Everything good in these 3 tubs can be found inside this one tub of MaxiNutrition Cyclone.” 

“This all-in-one powder will have you doubling your reps. I’m not joking.”

“Still not seeing results? Maybe it’s time to re-think what’s in your shakes!”

“Cyclone is the best whey powder out there because it rapidly absorbs into your body, building muscle faster than lower grade powder. For context, this stuff is grade 80 - some brands use lower grade 30 - just saying.”

“It’s a massive 31 grams of protein a serving, so ALL of that is going right where it needs to be, and fast.” 

“If that wasn’t enough, Cyclone has added Creatine, which can help push your reps from say 5 to 10, or 10 to 15, 50 to 60! I’ve seen a massive boost to my own routine.” 

“Plus, it's low fat and low sugar so ALL you’re getting is pure, lean gains.”

“Tidy up your workout, ditch all those tubs and switch to Cyclone. It’s easier, it works out cheaper and you’re getting better quality. It’s a no brainer.” 

shot 3: Film yourself working out in a gym - some full-body shots. Film a few different workout setups and camera angles - really show yourself off.  

shot 4: Film yourself working out in a gym - get some close up shots of you working out. Film a few different shots and examples. 

shot 5: Film yourself in a gym setting, holding up the tub of Cyclone, do a few poses with it. 

shot 6: Film the Cyclone tub from the top down, open up the lid and show us the powder. 

shot 7: In a gym setting. Film yourself looking pumped after a workout, full body and give us a few poses to work with. 

shot 8: In a kitchen setting, film yourself making your Cyclone shake (remember only mix it with water.)  

shot 9: in a gym setting film yourself drinking your Cyclone shake. Making it look like you’ve just finished a workout. 

Film a few different variations of this. 

shot 10: In a kitchen setting, film your hand bringing the Cyclone Tub into frame. Spin it around, slide it around towards the camera. 

shot 11: In a kitchen setting, open up the Cyclone Tub and film your hand with the scoop picking up some powder and dropping it back into the tub. 

shot 12: Film yourself outside on a run with your Cyclone shake. Take a drink. 

shot 13: Film yourself outside after a run. Hold out the Cyclone tub and do some poses with it. 

Additional information

DO

  • Please film in natural bright light
  • Keep it lively and energetic - we want to encourage the audience!
  • Shoot high-res

DON'T

  • Don't sound like you're reading off a script
  • Don't film via TikTok app. 
  • No blurry footage, not being able to see the product or you clearly

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
Fraggell Productions
Pronunciation
Social Media
Category
Marketing agency
About
Brand Guidelines
Tone of voice
Competitors/similar brands
Details on brand
Name
MaxiNutrition
Social Media
Category
Health/Wellness
About
Check out their site for more information!
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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