Tae nipping video alternative start
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Project Summary
The Brief
We like this video and it has been very successful, however, we would love to have an alternative start that hints at the struggles of nipping a bit more from the offset
Instead of the shot of Tae stroking the pup at the beginning, would be good to have a video of Stormie when they are slightly younger nipping at Tae and looking slightly more chaotic, focusing more on the pain point than the creator
This could maybe even be Tae trying to redirect to a toy but instead his pup is still biting him, focus on the struggle!
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We like this video and it has been very successful, however, we would love to have an alternative start that hints at the struggles of nipping a bit more from the offset
Instead of the shot of Tae stroking the pup at the beginning, would be good to have a video of Stormie when they are slightly younger nipping at Tae and looking slightly more chaotic, focusing more on the pain point than the creator
This could maybe even be Tae trying to redirect to a toy but instead his pup is still biting him, focus on the struggle!
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Zigzag is a puppy training app on a mission to make training enjoyable and accessible for everyone. New puppy parents love their pup for the joy they bring - not the work! We believe a well-trained pup isn't an overnight success, but an imperfect journey with plenty of ups and downs along the way. The Zigzag app offers a tailored training plan based on pup's breed and age as well as 24/7 instant chat with certified trainers for any problem - no matter how big or small. We're 100% dedicated to puppyhood - the critical development window to help pups master key lifeskills. All of our training programmes are based on positive reinforcement methods - see zigzag.dog/about for more details.
Key competitors: Dogo, Woofz, Puppr, Fluffy, Every Doggy, Hundeo, Gentle Beast (US), Pupford (US) Note: we are not seeking to compete with puppy training classes and actively work with certified dog trainers.
Honest: we don't claim having a puppy is easy, but we do say we'll get there, together. We always explain what's happening and why. Playful: our brand highlights the humorous side of having a puppy and getting to know one another. And it's often the imperfections that are worth a laugh. Motivating: our brand is positive and encouraging of the progress and efforts, not just the results. If you're doing training, your doing good. TOV should come across honest, witty, empathetic, encouraging, and casual.
Key competitors: Dogo, Woofz, Puppr, Fluffy, Every Doggy, Hundeo, Gentle Beast (US), Pupford (US) Note: we are not seeking to compete with puppy training classes and actively work with certified dog trainers.
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