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This project requires a physical product
Product(s) will be shipped out to you soon or are on their way. Products received?
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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You have been selected for this project!
Congratulations, you've been selected for this project! 🎉

Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Your shipping address
*Delivery can take up to 10 days. Please consider your availability before you agree to this project.
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Project Summary

Project Name
Organic UGC for Pooch & Mutt - Beef Jerky
Brand
Pooch & Mutt
Brand
Website
Compensation for this project
$102
Duration
30-60 seconds
Format
Physical product
Yes

The Brief

Description

We'd love for you to get creative and create organic-style UGC for a chance to be featured on Pooch & Mutt's social media! You are invited to create at least 1 video featuring the product and your dog, addressing the relevant pain points and positioning the gifted product as the solution.

This brief contains relevant information about the product, as well as Pooch & Mutt's typical brand guidelines. 

You're welcome to create and submit as many videos as you'd like, and Pooch & Mutt may purchase as many as they'd like!

Please upload to Twirl by February 16, 2024.

# Variations
Additional Variations
0
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

**Beef Jerky: **Suitable for all ages - a great high value treat for training and rewards!

Please check out the website listing for full product highlights.

Main Concept
Script/Description of Scenes

Please create a script that is authentic and natural to you!! You may also come up with a concept that has no voiceover, if so, please ensure there are text call-outs to still narrate the video.

We encourage you to hop on current trends, be creative, or simply create a video that sounds like a genuine customer review. As you have time to work on this, you may also choose to observe any differences in your dog over the course of 2 weeks.

Remember, authenticity is key! Be yourself :)

‘Traditional’ (yet effective) UGC Story-lines 

  1. Benefits -> Problem or Opportunity -> Solution
  2. What -> So What -> Now What
  3. Past -> Present -> Future

Objective: Increase brand awareness, engagement, and sales of the product.

Messaging: The campaign should highlight the fun, playful nature of the brand while also emphasising the product's unique, healthy ingredients.

Talk about the particular problem / reason for your doing being on the food (dry/itchy skin, allergies, dull coat etc). The video could include you showing your dogs coat before (itchy, flaky, dull) and now (glossy, healthy), eating the delicious food, grooming the dog, playing with the dog.

The Beef Jerky should be clearly visible and central to the content. Highlight some of the product's benefits (see link in Product section) through visual or verbal cues in a natural, non-salesy manner.  

Tone and Style: Fun, informative, engaging, and authentic. The content should show real dogs and their owners enjoying the product in a light-hearted and amusing way.

Duration: The length of the video is also up to you - it can be up to 15 seconds for trend style content, 15-30 seconds, or 30-45 seconds.

Additional information
Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
Pooch & Mutt
Pronunciation
Social Media
Category
Pets
About

We know that a healthy mind is just as important as a healthy body. But should that thinking be limited to humans?

We've created an enhanced series of natural meals, treats and supplements that does good and tastes good, to give your pet the optimal ingredients needed to boost their mood and behaviour, paw in paw with their physical health.

Guidelines: Always use Pooch & Mutt, not Pooch and Mutt. Make sure no competitors are visible in content (any other dog food, treats or supplements brands).

In the past our customers love fun, creative and engaging content. We want our reviews to tell a real story, and to be trustworthy as we believe our brand really does delivers incredible results and dogs love it!

Target Demographic 

Dog owners who believe that they should give as much care and attention to their pets health as their own. Our strategic target customer is defined by their mindset and attitudes rather than life stage or demographics, but characteristics to note are:

More likely to be female

Likely to be financially assured

More likely to be urban rather than rural

Mix of ages but tendency to be +25 and upwards

Mix of with or without family

Brand Guidelines

Butternut Box, Tails.com, Lily's Kitchen, Pure Pet Food, Forthglade Complete

Tone of voice

UGC to be fun and humerous. We are a young fun brand with a lot of knowledge to share. We love playing with our bright brand colours and being playful with our content.

Competitors/similar brands

Butternut Box, Tails.com, Lily's Kitchen, Pure Pet Food, Forthglade Complete

Details on brand
Name
Website
Social Media
Category
About
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

Your content

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When you have new content ready, please upload it here. Please make sure to follow the brief and upload all necessary files.
The raw edit without text and music overlays
The final (edited) file version
All required formats

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Please note: It may take up to 10 min until your assets are shown here.
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